Ketch, AI Privacy Company, has been named Leader in inaugural 2026 Gartner Magic Quadrant for Privacy UX, positioning company furthest in Completeness of Vision and highest for Ability to Execute. Recognition comes as Ketch continues to advance data permissioning infrastructure foundation AI systems and enterprises need to enforce how consumer data can and can't be used.
Ketch delivers privacy UX through single permissioning infrastructure that unifies consent and preference, subject rights requests, and web trackers. Recognition fueled by three differentiators: identity-first architecture that resolves customer identifiers across devices, browsers, and platforms. Real-time signal orchestration powered by dynamic rule engine enabling regulation-aware automated management of consent and rights choices. Privacy engineered as growth infrastructure embracing PUX as engine for zero and first-party data collection to support data activation, growth, and AI initiatives.
In age of AI where machines impinge on every aspect of daily lives it's critical to remember that people not agents consent and choose what data company can gather and use about them. Being named Leader in inaugural Gartner Magic Quadrant for Privacy UX reflects importance of making those moments frictionless for consumer and valuable for business. With Ketch privacy becomes profit center every signal Ketch helps business collect is something it can put to work for personalization, AI, and growth.
Ketch believes recognition reflects broader shift in how organizations must approach consumer privacy experience. Move away from inadequate cookie banners, disjointed preference tools, and lengthy request forms toward connected UX built on identity synchronization and real-time signal orchestration backend that carries every choice to every system holding person's data. Powerful privacy UX turns those interactions into first-party data asset with high-quality data that fuels growth, sharper analytics, and better AI performance.
About Ketch
Ketch is the AI Privacy Company. Ketch permissioning infrastructure helps businesses collect and use people’s data responsibly: respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. Brands around the world use Ketch to reduce risk, enable data-driven growth, and build trust with customers.
