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Ketch, the AI Privacy Company, has announced enhanced capabilities for its Marketing Preference Management product to help enterprise brands drive stronger customer engagement and revenue growth through permissioned, "zero-party" data. The solution aims to unify consent, communication preferences, privacy choices, and personalization controls in one system, ensuring data is clean, synchronized, and ready for AI-enabled activation across complex martech ecosystems.
Ketch announced enhanced Marketing Preference Management capabilities to help brands collect and activate permissioned zero-party data.
The solution unifies consent, communication preferences, privacy choices, and personalization controls in a single system.
Core innovations include zero-party data enablement, data harmonization across activation platforms, an enterprise-grade preference center, and plug-and-play deployment.
The platform integrates with systems like Salesforce, Segment, and Braze to ensure synchronized data across the martech stack.
Ketch positions consent moments as opportunities for engagement rather than just compliance requirements.
Marketing Preference Management is available now, built on Ketch's permissioning infrastructure.
AI is reshaping how brands engage customers, raising the stakes for how data is collected and used. Fragmented systems and inconsistent data leave marketers unsure about what they can confidently activate. When consent, preferences, and customer attributes aren't synchronized across platforms, personalization breaks down and engagement declines. Marketing tools assume permission is handled elsewhere, while most privacy tools are compliance-first, not customer-first. As a result, enterprises are forced into a false choice between growth and governance.
"Consent moments are some of the most overlooked real estate in digital engagement," said Tom Chavez, Co-Founder and CEO of Ketch. "A cookie banner isn't just a compliance requirement – it's an opportunity to engage with a prospective customer. We built Marketing Preference Management so brands can converge consent and preference experiences into opportunities for permissioned, zero-party data capture to fuel AI, growth, and customer engagement initiatives."
Ketch Marketing Preference Management redefines the collection and activation of high-value customer data by turning permissioning into an always-on, active-everywhere capability for the modern marketer.
The solution enables progressive, permissioned profiling and dynamic experiences that encourage customers to share declared, high-value data across their digital journeys. This approach transforms standard compliance interactions into opportunities for meaningful data collection.
Ketch provides orchestrated synchronization of consent, preferences, and customer attributes across all activation platforms, AI initiatives, and data systems. The enterprise-grade preference center offers a highly customizable, pixel-perfect interface integrating privacy, communication, and personalization controls in one place.
With plug-and-play deployment and native integrations, Ketch ensures that data captured through preference management flows seamlessly to systems like Salesforce, Segment, and Braze without heavy engineering lift. Marketing teams often capture data that never reaches the right systems, leading to siloed preferences and declining engagement. Ketch helps brands generate more usable customer data, ensure consistency across platforms, and create meaningful dialogue that benefits consumers while driving topline growth.
"Marketing teams have spent the last decade building increasingly sophisticated ways to activate customer data, but the systems for managing consent and customer preferences still aren't connected to the channels and platforms where activation happens," said Jon Suarez-Davis, Chief Strategy Officer at Transparent Partners. "As AI raises the stakes for data quality and trust, brands need unified systems that keep consent, customer preferences, and activation synchronized across channels and throughout the martech stack."
About Ketch
Ketch is the AI Privacy Company. Ketch permissioning infrastructure helps businesses collect and use people's data responsibly: respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. Brands around the world use Ketch to reduce risk, enable data-driven growth, and build trust with customers.
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