Karlsgate, a leader in privacy-enhancing data collaboration, has announced a strategic partnership with Tenetic, an AI-powered platform for real-time advertising insights, on July 15, 2025. This collaboration integrates Karlsgate’s Protected Data Pipelines with Tenetic’s ecosystem to enable secure, scalable, and efficient data sharing for ad sales, planning, and performance optimization while prioritizing consumer privacy.
Karlsgate partners with Tenetic for privacy-first advertising data collaboration.
Integrates Protected Data Pipelines for secure, scalable data sharing.
Tenetic leverages AI for real-time ad buying and selling insights.
Supports post-quantum resilience for long-term data protection.
Eliminates traditional delays by avoiding exposure of sensitive data.
Enhances ad sales, planning, and performance optimization for clients.
Karlsgate’s patented Protected Data Pipelines enable Tenetic to securely collaborate across its partner network without moving or exposing sensitive information. “Karlsgate helps us remove long-standing barriers to partner collaboration,” said Chris Wilson, CEO of Tenetic. “With their technology, we can deliver privacy-first insights with the flexibility, speed and scale our clients expect.” The infrastructure uses self-sovereign de-identification and encrypted data flows, ensuring personal data remains under each partner’s control while enabling actionable insights for advertising strategies.
Tenetic’s platform simplifies intelligence for local and national advertising buyers and sellers, leveraging AI to deliver real-time insights in a complex media landscape. By integrating Karlsgate’s technology, Tenetic enhances its ability to provide privacy-compliant data collaboration. The solution’s automated data management and post-quantum cryptography ensure long-term security and efficiency, addressing the evolving demands of the advertising ecosystem while maintaining compliance with global privacy regulations.
Karlsgate’s approach eliminates reliance on persistent identifiers or centralized control, reducing risks associated with data exposure. “Tenetic is building the kind of insights infrastructure today’s media and advertising ecosystem demands,” said Brian Mullin, CEO of Karlsgate. “Our Protected Data Pipelines give them the ability to collaborate securely across partners, without exposing personal information. We’re proud to support their mission with the privacy-first foundation required for data to flow freely and safely at scale.” This partnership supports high-volume data environments, streamlining ad sales and performance optimization.
The Karlsgate-Tenetic partnership marks a significant advancement in privacy-first advertising solutions. By combining Karlsgate’s secure data infrastructure with Tenetic’s AI-driven insights, the collaboration empowers organizations to optimize ad strategies while safeguarding consumer data, setting a new standard for the industry.
Tenetic is an AI-powered ad sales platform, based on real-time insights for local and national markets, offering advanced speed, ease of use and automation.
The platform integrates consumer data including 15MM+ online shopping occasions each month with reporting data on more than 3500 brands, as well as 80MM unique mobile devices, to 1MM+ venues, capturing 450MM+ venue visits each month. It provides always-on predictive insights through 300M+ new responses yearly and 1M+ new responses daily, backed by 5B+ historical data points, 10K+ always-on attributes and more than 10 years of historical data trends. Tenetic offers integration with syndicated and commercially available media assets and exclusive proprietary media datasets collected directly from respondents.
Karlsgate provides privacy-first software that makes secure data collaboration simple to adopt and scale. Its patented cryptographic protocol allows partners to match records using personal information without sharing that information or moving sensitive data. Designed for real-world use, Karlsgate integrates easily into existing workflows and supports both current and post-quantum cryptographic algorithms to ensure long-term protection. Organizations use Karlsgate to reduce risk, protect data by default, and unlock its value across teams and partners without adding friction or compromising compliance.
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