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Iterable, the AI customer engagement platform, has reached a significant scale milestone, powering over one trillion customer interactions. This achievement underscores the platform's capacity to handle massive volumes of data and orchestrate personalized experiences for global enterprises. The milestone caps a year of strong momentum, including new executive leadership, record AI product adoption, and expanded global operations.
Iterable's AI customer engagement platform has powered over one trillion customer interactions.
The milestone follows a year of new executive leadership and global expansion.
Over 90% of Iterable customers now use AI agents in their daily workflows.
The platform delivered 99.9% uptime and handled a 30% YoY surge in pre-Black Friday volume.
New leadership includes CEO Sam Allen (ex-Salesforce), CMO Priya Gill, and CPO Nick Beil.
Key AI innovations include Iterable Nova and an MCP Server for connecting specialized AI tools.
Reaching one trillion interactions validates Iterable's role as a backbone for enterprise customer engagement. As CMOs face pressure to drive efficient growth with leaner teams, the platform provides the speed, cross-channel intelligence, and governance needed to personalize at scale. Over 1,200 global brands rely on Iterable to transform data into orchestrated experiences, with the platform demonstrating resilience during peak seasons like Black Friday, where it managed significant volume surges.
A key driver of recent growth is the accelerated adoption of Iterable's AI capabilities. More than 90% of its customers now use AI agents within the platform for decisioning, content creation, and experimentation. Innovations like the Iterable Nova AI intelligence suite and the Model Context Protocol (MCP) Server—which allows developers to connect specialized AI tools directly into the platform—have fueled this adoption. Customers report measurable business impact, including significant lifts in conversions and new customer revenue.
To support its scaling business, Iterable appointed a new executive team in 2025. Sam Allen joined as CEO from Salesforce, Priya Gill as CMO (a former Iterable customer), and Nick Beil as CPO. This leadership is guiding the company's next phase of growth. Operationally, Iterable expanded its global footprint with a growing Lisbon hub for engineering and product, while maintaining enterprise-grade reliability with 99.9% uptime and robust governance for safe AI scaling.
Crossing the one-trillion-interaction mark is more than a number; it signals Iterable's maturation into a critical, scalable infrastructure layer for global marketing. By combining massive data handling capacity with embedded, governed AI, the platform enables brands to move from campaign blasts to intelligent, cross-channel relationship orchestration. This positions Iterable strongly as enterprises increasingly seek unified platforms that can drive both personalization and operational efficiency.
About Iterable
Iterable is the AI customer engagement platform that organizations trust to build deeper customer relationships through personalized, real-time engagement. With Iterable, leading brands like Priceline, Fabletics, Blockchain, and Box deliver seamless cross-channel experiences by turning data into action and continuously optimizing for maximum impact. Because the future of marketing isn’t about sending more campaigns—it’s about creating moments that matter.
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