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Iterable, the AI-powered communication platform, has named Sam Allen as its new Chief Executive Officer, effective August 1, 2025, while founder Andrew Boni transitions to Chief Scientist to drive AI innovation. This leadership shift positions Iterable for accelerated enterprise growth and enhanced customer engagement through its AI agent, Iterable Nova.
Sam Allen, former Salesforce EVP, appointed Iterable CEO effective August 1, 2025.
Founder Andrew Boni transitions to Chief Scientist, focusing on AI and product roadmap.
Allen brings 30+ years of experience, including scaling Salesforce’s multi-billion-dollar units.
Iterable powers 1,200+ brands across 50+ countries, surpassing $200M ARR in 2024.
Boni to lead development of Iterable Nova, enhancing AI-driven customer engagement.
Leadership change aims to expand enterprise business and global footprint.
Iterable announced Sam Allen as its new CEO, succeeding founder Andrew Boni, who will assume the role of Chief Scientist. Allen, a seasoned executive from Salesforce, where he served as Executive Vice President and Global Chief Pipeline Officer, brings over 30 years of experience in software, go-to-market strategy, and operations. His tenure at Salesforce included driving tens of billions in pipeline and leading over 20 strategic acquisitions. “We’re at a defining moment in marketing,” said Allen. “Iterable’s AI is fundamentally reshaping how brands connect with customers, and raising the bar for speed, personalization, and measurable impact.”
Andrew Boni, who co-founded Iterable in 2013 and served as CEO since 2021, will focus on advancing the company’s AI and product roadmap as Chief Scientist. His new role includes spearheading the development of Iterable Nova, an AI agent designed to revolutionize customer engagement. “This is a strategic investment that I’m very excited about, and one that will dramatically accelerate our ability to execute and innovate for years to come,” said Boni. He will continue to serve on Iterable’s Board of Directors, ensuring continuity in vision and strategy.
Allen’s appointment aligns with Iterable’s focus on expanding its enterprise business and global presence, following the launch of its R&D hub in Lisbon and surpassing $200 million in Annual Recurring Revenue in 2024. Iterable powers customer engagement for over 1,200 brands, including Priceline and Fabletics, across 50+ countries. The company’s AI-driven platform, recognized by G2 and TrustRadius, delivers personalized, real-time engagement, with innovations like Iterable Nova set to redefine marketing. “Sam brings the enterprise leadership and scaling expertise needed to propel Iterable’s world-class customer communication platform forward,” said Stephanie Buscemi, Iterable board member and CMO of Confluent.
Iterable’s leadership evolution positions it to lead the next era of AI-powered marketing. Allen’s operational expertise, combined with Boni’s product vision, creates a strong foundation for scaling innovation and customer impact. The company’s global expansion and AI advancements, including 37 AI-powered features released in 2023, underscore its commitment to transforming how brands connect with customers.
Iterable is the AI-powered communication platform that organizations trust to build deeper customer relationships through personalized, real-time engagement. With Iterable, leading brands like Priceline, Fabletics, Nandos, and Blockchain deliver seamless cross-channel experiences by turning data into action and continuously optimizing for maximum impact. Because the future of marketing isn’t about sending more campaigns—it’s about creating moments that matter.
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