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Iterable has announced the winners of its 2025 Expie Awards, celebrating outstanding achievements in customer experience within its global community. Now in its seventh year, the awards highlight top marketers and organizations driving innovation in personalized, AI-powered engagement to elevate customer relationships and business outcomes.
The 2025 Expie Awards recognize leaders advancing real-time, personalized customer engagement.
Winners include ATG Entertainment, Joybird, Melbourne Football Club, Nextdoor, Prosper, and Fabletics executives.
ATG Entertainment achieved major CRM modernization with Iterable, doubling UK email click rates.
Joybird recorded significant revenue lifts using Iterable’s AI-powered marketing tools.
Nextdoor unified real-time data for scalable personalized campaigns with 99% email deliverability.
Fabletics’ Adrian Rohr named Visionary Leader for pioneering intelligent, AI-first customer experiences.
Iterable’s annual Expie Awards honor marketing leaders and teams harnessing the company’s AI-powered customer engagement platform to deliver measurable results. ATG Entertainment received the Most Inspiring Switch to Iterable award for modernizing its CRM and launching AI-driven personalization, resulting in doubled click-through rates and substantial revenue gains. Joybird won Best AI-Powered Customer Experience for strategic use of AI tools in sales campaigns, producing clear improvements in engagement and conversions.
Melbourne Football Club earned the Marketing Moment of the Year for a timely fan engagement campaign that boosted memberships and cut data processing time by 40%. Nextdoor was recognized with Best Data Activation for unifying multiple data sources into a real-time, scalable platform that enhances campaign speed, deliverability, and results.
Prosper Marketplace received Best Cross-Channel Orchestration, successfully uniting communications across channels to increase conversion rates and loan originations. Individual awards honored visionary marketer Adrian Rohr at Fabletics for redefining AI-powered engagement, and Shweta Puri at Nextdoor for transforming lifecycle marketing with technical leadership.
The Expies also celebrate key partners who contribute to the Iterable ecosystem. Apply Digital was named Agency Partner of the Year for their expertise in delivering real-time personalized marketing. Movable Ink took Technology Partner of the Year, uniting its personalization engine seamlessly with Iterable. MissionOne Media was honored as Rising Star Partner for impactful engagement strategies and rapid community growth.
The innovation showcased by this year’s winners exemplifies the future of intelligent marketing. Iterable’s upcoming Activate Summit promises to be a hub for exchanging ideas and advancing the customer experience landscape further. Marketers and technologists worldwide continue to embrace AI-driven personalization to create truly meaningful moments across channels.
Iterable is the AI customer engagement platform that organizations trust to build deeper customer relationships through personalized, real-time engagement. With Iterable, leading brands like Priceline, Fabletics, Blockchain, and Box deliver seamless cross-channel experiences by turning data into action and continuously optimizing for maximum impact. Because the future of marketing isn’t about sending more campaigns—it’s about creating moments that matter.
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