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Information Services Group (ISG), a global AI-centered technology research and advisory firm, will host the 2026 ISG Xperience Summit on March 30–31 at The Joule in Dallas, Texas. The event will convene enterprise leaders, CX strategists, and technology executives to explore how organizations can leverage AI, modernize legacy environments, and transform customer, employee, and developer experiences into strategic growth drivers amid rapid technological and competitive shifts.
The summit addresses how evolving customer expectations, competitive pressures, and advances in AI and data technologies are reshaping experiences across the enterprise. Sessions will emphasize shifting from cost-center CX to journey-centric strategies that connect data, technology, and human elements to drive measurable business value, retention, security, and long-term revenue.
“Customer, employee and developer experience is being reshaped by changing expectations, competitive pressures and rapid advances in AI and data technologies,” said Shriram Natarajan, director, ISG business transformation and host of the ISG Xperience Summit. “Enterprises that make experience a strategic priority can turn CX into a powerful differentiator that drives growth and improves security, retention and long-term revenue.”
“CX is increasingly about context. To stay relevant, organizations must orchestrate end-to-end customer journeys that connect data, technology and human experience across the entire lifecycle,” Natarajan added. “Embracing journey-centric CX can turn experience into a competitive differentiator rather than a cost center.”
Day One
Day Two
The event provides a platform for peer-to-peer insights, actionable strategies, and networking to help organizations responsibly harness AI for superior customer experiences and sustainable growth.
About ISG
ISG is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.
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