ISG has launched a research study examining providers that help enterprises achieve scaled, value-creating transformation with GenAI. The study results will be published in a series of comprehensive ISG Provider Lens reports, called Generative AI Services, scheduled to be released in September 2026.
Quick Intel
ISG study evaluates GenAI service providers for enterprise transformation.
Reports cover strategy, consulting, development, and deployment services.
Two quadrants: Strategy and Consulting Services, and Development and Deployment Services.
Surveys distributed to approximately 170 GenAI service providers.
Reports will cover global market and specific products in Brazil.
Expanded customer experience data measures actual enterprise experience.
Enterprises are gaining access to more context-aware and cost-efficient GenAI capabilities through advances in large and small language models. This is increasing demand for providers that can tailor these models to specific business needs. Enterprises are advancing to scaled deployment of GenAI, embedding it into core operations and decision-making. This movement is creating growing demand for structured approaches that accelerate enterprise-wide deployment and return on investment. Organizations seek providers that can enable this transition with robust strategies, scalable architectures and disciplined execution, ensuring that GenAI initiatives deliver sustained business value across multiple functions.
The reports will cover companies offering GenAI strategy, consulting, development and deployment services. Enterprise buyers will be able to use information from the reports to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm's buy-side clients. Working in collaboration with ISG's global advisors, the research team will produce two quadrants representing the typical GenAI services enterprises are buying, based on ISG's experience working with its clients. The two quadrants are:
Strategy and Consulting Services, evaluating providers delivering strategy and consulting services to help enterprises plan and operationalize GenAI initiatives. These providers are assessed on their domain-specific advisory expertise and capabilities in large language models, small language models, fine tuning, retrieval-augmented generation and model selection strategies.
Development and Deployment Services, assessing providers that deliver end-to-end services to industrialize and scale GenAI solutions from pilot to production. The providers should be able to architect secure cloud infrastructures and implement large language model operations.
Geographically focused reports from the study will cover the global GenAI services market and examine products and services available in Brazil and globally. ISG analysts Gowtham Kumar Sampath and Hemangi Patel (global) and Adriana Frantz (Brazil) will serve as authors of the reports. All 2026 ISG Provider Lens evaluations feature expanded customer experience (CX) data that measures actual enterprise experience with specific provider services and solutions, based on ISG's continuous CX research.
Conclusion
As Namratha Dharshan, chief business leader at ISG, stated: "Enterprises are gaining access to more context-aware and cost-efficient GenAI capabilities through advances in large and small language models. This is increasing demand for providers that can tailor and operationalize these models for specific business needs." A list of identified providers and vendors and further details on the study are available in a digital brochure. Companies not listed as generative AI service providers can contact ISG and ask to be included in the study.
About ISG
ISG is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.
