ISC-CX, a global specialist in customer experience (CX) analytics and mystery shopping services, has announced the launch of a customized CX measurement program in collaboration with Advantail at Nailloux Outlet Village in France. This initiative focuses on evaluating and enhancing the overall shopping experience across the outlet's diverse retail and dining environment.
The mystery shopping program is designed to capture real customer journeys across stores and restaurants, offering a detailed perspective on service quality, staff engagement, and operational execution. By monitoring interactions at multiple touchpoints, the program supports Advantail in maintaining high service standards and delivering a consistent brand experience throughout the outlet destination.
Drawing on its international expertise in retail CX, outlet management, and hospitality benchmarking, ISC-CX has developed a framework specifically adapted to the dynamics of outlet villages. These environments require a unified customer experience despite the presence of multiple independent brands, making structured CX measurement essential for performance alignment.
The program combines mystery shopping audits, CX data analysis, and performance benchmarking to provide clear visibility into strengths and improvement areas. Insights generated will help optimize service delivery, reinforce brand positioning, and support long-term customer satisfaction strategies.
"We are proud to collaborate with Advantail on this CX initiative at Nailloux Outlet Village," said Reinhold Auer, Managing Director at ISC-CX. "Our goal is to provide reliable customer experience insights that help outlet destinations enhance service quality and create memorable shopping experiences."
About Advantail
Advantail is a leading operator and developer of outlet centers in France. The company partners with retailers, investors, and local stakeholders to create dynamic shopping destinations that combine strong commercial performance with an engaging visitor experience. « Advantail is also proud to partner with ISC-CX on the launch of a Customer Experience and Mystery Shopping programme, designed to ensure excellence in service and execution and place customers at the heart of every interaction » said Virginie Verrouil, Retail Manager at Advantail.
About ISC-CX:
ISC-CX is a global provider of customer experience measurement, mystery shopping, and CX consulting services. Supporting international brands such as Shell, McDonald's, Nespresso, and Lindt, ISC-CX operates in over 120 countries, delivering data-driven insights that help organizations improve customer satisfaction, operational efficiency, and brand loyalty.
