InvoiceCloud, a leading provider of digital billing and payment solutions, today announced the appointment of Madilynn Castillo as Chief Marketing Officer. Castillo will lead InvoiceCloud’s marketing organization with responsibility for brand and market positioning, demand generation, product marketing, and customer engagement as the company continues to scale across the utility, government, and insurance industries.
Castillo joins InvoiceCloud from Tulip Interfaces, a manufacturing technology company founded out of the MIT Media Lab, where she served as CMO. During her nearly eight-year tenure, she built and led Tulip’s global marketing organization, and supported its growth from Series B through Series D when it reached a $1.3 billion valuation.
Castillo brings experience building and scaling global marketing organizations to support InvoiceCloud’s next phase of growth. At Tulip Interfaces, she built and led the global marketing organization through significant growth phases and helped redefine the manufacturing execution system category.
She helped secure industry analyst recognition for Tulip’s leadership and innovation and championed a people-centric approach to AI. She led the AI Process Engineer initiative, a program designed to train 1,000 manufacturing engineers to use AI in frontline operations, demonstrating experience at the intersection of marketing, category creation, and AI adoption.
As CMO, Castillo will focus on strengthening InvoiceCloud’s market position, scaling demand generation in support of the company’s enterprise growth strategy, and bringing customer outcomes and product value more clearly to market.
Her appointment aligns with InvoiceCloud’s continued momentum in modernizing billing, payments, and customer engagement for organizations looking to improve digital payment adoption, AutoPay, and paperless rates while lowering costs and reducing staff workloads.
To learn more about how InvoiceCloud helps organizations modernize billing, payments, and customer engagement, visit InvoiceCloud.com.
“Madilynn understands that strong marketing starts with the customer and connects directly to how we grow,” said Kevin O'Brien, CEO of InvoiceCloud. “She’s built and scaled a global marketing organization and helped establish Tulip as a leader in its category. That experience and operating discipline will help us sharpen how we go to market and bring the value InvoiceCloud delivers to more organizations.”
"What drew me to InvoiceCloud is how much this team genuinely cares about the people it serves," said Castillo. "I want to get even closer to our customers, understand what they're up against day to day, and help build a marketing organization that grows this business by helping them grow too."
About InvoiceCloud
InvoiceCloud provides modern digital payment, customer engagement, and outbound disbursement solutions. The company services more than 3,250 customers across the utility, government and insurance industries and is a leader in the electronic bill presentment and payment (EBPP) space. InvoiceCloud’s SaaS platform enables continuous enhancements to the customer experience resulting in higher digital payment, AutoPay, and paperless adoption rates. By switching to InvoiceCloud, clients can improve customer engagement and satisfaction while lowering costs, accelerating payments, and reducing staff workloads.
