InRule Technology, a pioneer in AI-powered decision intelligence, has partnered with Advanced Financial Solutions, a Bahrain-based FinTech leader, to deliver advanced decision automation to financial institutions across the Middle East and Africa. This collaboration aims to streamline complex decision-making processes, enabling banks to adapt swiftly to market demands with robust, transparent solutions.
InRule Technology allies with Advanced Financial Solutions for MEA expansion.
AFS to distribute and support InRule’s AI-driven decisioning platform.
Focus on delivering speed, transparency, and compliance for financial institutions.
InRule’s no-code platform simplifies rules management for business users.
AFS leverages 25+ years of regional FinTech expertise.
Partnership accelerates digital transformation in banking and finance.
The partnership positions Advanced Financial Solutions as the primary distributor, implementer, and supporter of InRule’s decision intelligence platform across the Middle East and Africa. This collaboration addresses the region’s growing need for agile, compliant, and transparent automation solutions, enabling financial institutions to navigate regulatory complexities and market shifts efficiently. By integrating InRule’s technology with AFS’s regional expertise, the partnership delivers tailored solutions for modern banking challenges.
InRule Technology offers a scalable, no-code decisioning platform that integrates decision automation, machine learning, and process orchestration. This allows financial institutions to manage complex rules without heavy IT reliance, ensuring faster decision-making and compliance with regulatory standards. The platform’s explainable AI capabilities enhance transparency, making it ideal for mission-critical applications in banking and finance.
“Our partnership with Advanced Financial Solutions expands InRule’s advanced decisioning platform in a region where banks are demanding maximum speed, transparency, and flexibility,” said Charles Snellgrove, Chief Executive Officer at InRule. “By pairing InRule’s explainable, no-code automation with Advanced Financial Solutions’ deep regional expertise and consulting capabilities, we’re delivering a solution that enables banks to modernize operations and better serve their customers.”
Advanced Financial Solutions, a subsidiary of Midis Group, brings over 25 years of experience in delivering risk, finance, and compliance solutions to the Middle East’s financial sector. Known for its successful implementation of enterprise systems, AFS ensures InRule’s platform aligns with local market needs, driving measurable outcomes for banks and financial institutions.
“Our clients expect automation that is robust, auditable and adaptable. InRule brings a flexible and proven platform that addresses the challenges our clients face every day,” said Juan Jarjour, Managing Director at Advanced Financial Solutions. “Together, we’ll help financial institutions across the Middle East accelerate their transformation toward smarter, faster operations.”
The partnership between InRule Technology and Advanced Financial Solutions marks a significant step toward transforming financial services in the Middle East and Africa. By combining cutting-edge AI decisioning with localized expertise, the collaboration empowers banks to achieve operational excellence and deliver superior customer experiences in a rapidly evolving market.
Advanced Financial Solutions is a software & consulting company established in 2000 as a subsidiary of Midis Group, one of the largest technology companies in the Middle East region. Advanced Financial Solutions specializes in providing Risk, Finance & Compliance software solutions as well as advisory services to the financial industry and has extensive expertise in the implementation and integration of enterprise risk & performance management solutions with a dedicated team of subject matter experts.
InRule Technology® is an AI decisioning company providing integrated decisioning, machine learning, and process automation software to the enterprise. By enabling IT and business leaders to make better decisions faster, operationalize machine learning and improve complex processes, InRule® increases productivity, drives revenue, and provides exceptional business outcomes. Organizations around the world rely on InRule for mission critical applications. InRule Technology has been delivering measurable business and IT results since 2002.
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