InfoTrust has officially launched Tag Inspector, a proprietary data governance platform that empowers enterprise organizations to audit, diagnose, and manage privacy risks associated with third-party tags and data collection practices from a single, authoritative source. By embedding Tag Inspector within its suite of privacy-centric solutions, InfoTrust strengthens its ability to help brands maintain compliance, data quality, and performance amid evolving global privacy regulations and increasing signal loss.
Modern websites often load hundreds of third-party tags without full visibility, leading to compliance gaps, degraded user experience, and unintended data exposure. Tag Inspector eliminates these blind spots by scanning thousands of pages to create a comprehensive inventory of tag and cookie activity. It ensures tags only fire in accordance with user consent preferences, identifies performance-draining or broken tags affecting site speed and SEO, and flags unauthorized vendors accessing user data.
Alex Yastrebenetsky, CEO at InfoTrust said, “In 2026, data governance is no longer just a legal checkbox; it is the foundation of customer trust and marketing performance. We built Tag Inspector because we saw our customers struggling to balance aggressive marketing goals with strict privacy requirements. By launching this platform as a core InfoTrust product, we are giving our partners the technology they need to collect data responsibly and the confidence to activate it boldly.”
Chris Vaughan, Senior Vice President of R&D at InfoTrust said, “The launch of Tag Inspector represents a shift from reactive troubleshooting to proactive data intelligence. We designed this solution to bridge the gap between marketing, IT, and legal teams. It translates complex technical tag behavior into actionable insights, ensuring that what you think is happening on your website matches what is actually happening.”
Tag Inspector enables organizations to move beyond manual checks or reactive fixes toward automated, scalable governance. Its consent validation confirms marketing and analytics tags respect opt-out choices, while performance monitoring highlights tags that harm user experience or search rankings. Data leakage prevention detects piggybacking by fourth-party vendors, reducing exposure and strengthening overall privacy posture.
As a unified source of truth, the platform supports cross-functional alignment, giving marketing teams confidence in data activation, IT teams control over site performance, and legal teams verifiable compliance evidence. This approach helps enterprises collect high-quality data responsibly while minimizing risks in a privacy-first digital environment.
About InfoTrust
InfoTrust is a privacy-centric digital analytics, data governance, and technology company that partners with many of the world’s most recognizable brands. We exist to help marketers make better decisions through better data. As a certified Google Marketing Platform Sales Partner and Google Cloud Partner, InfoTrust provides the expertise and technology—including our proprietary Tag Inspector platform—to ensure organizations can measure with confidence and grow with purpose. InfoTrust works with a global customer base across CPG, retail, media, and finance industries.
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