Informed, the AI-powered platform that helps lenders verify applications, detect fraud, and accelerate loan funding across auto and consumer lending, today announced the appointment of Daniel Sogorka as Chief Executive Officer. The leadership transition reflects Informed's next phase of growth, as the company scales its fraud protection technology across an expanding set of adjacent vertical markets beyond its original focus in auto lending.
Daniel Sogorka appointed CEO of Informed to scale fraud protection technology
Informed has automated over $350B in loan originations for eight of top ten U.S. auto lenders
Platform powered by Fraud Data Network with 2 billion data points
Sogorka brings 20 years of lending industry leadership from Black Knight, ServiceLink, and Rocket Pro
Strategy, product roadmap, and customer commitments remain unchanged
Company processing more than 5 million applications annually
Since its founding, Informed has helped lenders automate more than $350 billion in loan originations, reducing fraud losses, cutting manual review time, and accelerating funding decisions for eight of the nation's top ten auto lenders along with numerous credit unions and consumer lenders. That impact is powered by Informed's Fraud Data Network, built on years of lending data spanning more than 100 million documents and 2 billion data points, giving lenders a depth of insight that's difficult to replicate. As Informed enters this next chapter, its focus on measurable impact around faster funding, lower fraud losses, and reduced cost per loan remains at the center of the company's strategy.
"Informed has built something rare: a data advantage lenders genuinely trust to fight fraud," said Daniel Sogorka, CEO of Informed. "With more than 2 billion data points behind the platform, we can catch what others miss, and it's the foundation we'll build on as we bring that same trust to new markets. I'm excited to work alongside this team to continue building on the strong foundation the Informed team has created."
Sogorka joins Informed after two decades of lending industry leadership, including senior roles at Black Knight / ICE, ServiceLink / FNF, Sagent, and Rocket Pro. He brings deep expertise in mortgage lending along with a track record of building and scaling B2B technology businesses focused on efficiency and customer experience.
"We invested in Informed with the vision to transform fraud detection and verification across the lending industry," said John DeLoche, Co-Founder and Managing Partner at Invictus Growth Partners and Informed board member. "Dan brings exactly the scaling experience and lending industry expertise this next chapter requires. Under Dan's leadership, we are confident this exceptional team will keep innovating to deliver even greater ROI for lenders."
"Informed has demonstrated that its technology can deliver meaningful, measurable results for many of the largest lenders in the country," said William Nettles, Co-Founder and Managing Partner at Invictus Growth Partners and Informed board member. "The combination of Informed's proprietary data advantage, industry leading ability to automate workflows and strong customer relationships creates a compelling foundation for continued growth. Dan is exceptionally well suited to lead the company into its next chapter."
Informed's leadership team and board are aligned behind the transition. The company's strategy, product roadmap, and commitments to customers remain unchanged.
About Informed
Informed is an AI-powered platform that helps lenders speed up loan processing while reducing fraud, cost, and risk, using Document AI and machine learning to automate and validate application verifications. The company serves eight of the nation's top ten U.S. auto lenders, along with numerous credit unions and consumer lenders, and has automated more than $350 billion in loan originations to date. Informed is backed by leading investors including Invictus Growth Partners.
About Invictus
Invictus Growth Partners is a middle-market growth equity firm with $1.3 billion in assets under management, investing in bootstrapped and capital-efficient cloud software, cybersecurity, and fintech companies. The firm is deploying more than $600 million from recently closed funds and provides portfolio companies exclusive access to DIANE, its AI-driven value-creation platform, which has delivered a significant increase in direct sales conversion and can provide access to thousands of warm customer introductions. Invictus makes majority investments with $30 million to $100+ million equity checks.
