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  • Infobip Research Reveals Businesses Scaling AI-Powered Defenses to Counter Automated Fraud
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Infobip Research Reveals Businesses Scaling AI-Powered Defenses to Counter Automated Fraud


Infobip Research Reveals Businesses Scaling AI-Powered Defenses to Counter Automated Fraud
  • by: Business Wire
  • |
  • July 7, 2026

New research from global AI-first cloud communications platform Infobip reveals a growing surge in AI-powered fraud and enterprise defenses. Analyzing billions of interactions globally, Infobip's 2026 Fraud & Security Report highlights a year of dramatic contrasts. There have been record volumes of blocked fraudulent traffic alongside the rapid scaling of intelligent, AI-powered defenses. The report reveals that while fraudsters are using AI to scale and personalize harmful messaging, leading to a 77% increase in detected threats, businesses are responding in kind.

Quick Intel

  • 77% increase in detected threats from AI-powered fraud.

  • AI-powered fraud detection adoption grew 71% year-on-year.

  • Pattern-based detection increased 105% year-on-year.

  • Phishing accounts for 49% of blocked harmful content, up 94% year-on-year.

  • Network API interactions grew 91%, with finance sector leading adoption.

  • NEXT UK uses Infobip Signals to combat artificially inflated traffic.

The Surge in AI-Powered Fraud

Fraudsters are using AI to automate and scale campaigns faster than ever, leading to a 77% increase in detected threats. Phishing accounts for 49% of blocked harmful content, with volume growing 94% year-on-year. Interactions with Network APIs, including SIM Swap and Number Verification, grew 91%, with the finance sector leading adoption.

Enterprise AI-Powered Defenses

Businesses are responding in kind. Adoption of AI-powered fraud detection grew by 71% year-on-year, while pattern-based detection increased by 105%, underscoring a shift toward adaptive security. The report demonstrates the impact of AI-first security, with leading UK-based clothing brand NEXT leveraging Infobip Signals, an AI and machine learning-powered solution designed to combat artificially inflated traffic.

Customer Perspective

Raz Razaq, Head of Customer Contact Experience Technology at NEXT, stated: "As digital engagement continues to grow, maintaining trusted and secure customer communications is more important than ever. By integrating Infobip Signals, we have strengthened our ability to identify fraudulent activity and deliver reliable messaging experiences at scale. AI-driven protection is becoming a critical part of building customer trust in an increasingly complex threat landscape."

Leadership Perspective

Matija Ražem, Chief Commercial Telecom Officer at Infobip, stated: "Fraudsters are using AI to automate and scale campaigns faster than ever, but AI-powered protection is evolving just as fast. The significant growth in AI-driven detection proves that leading organizations are no longer treating security as an afterthought, they are building it directly into their communication infrastructure."

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation.

  • AI FraudFraud PreventionAICyber SecurityNetwork API
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