IgniteUps.ai today introduced NEXUS, an automotive AI performance manager built to orchestrate a dealership's connected AI workforce and execute real work across its systems. With its own computer environment and dealership system connectors, NEXUS helps managers identify opportunities, assign tasks to AI agents, execute communications, create videos and images, and turn CRM and DMS data into action.
NEXUS serves as a central performance manager for the dealership's connected AI workforce. It can break a manager's objective into tasks, assign those tasks to individual AI agents, and coordinate their work across sales, service, customer follow-up, and internal communications.
Managers can give NEXUS an objective in plain language. NEXUS can then call on any connected and authorized AI agent to perform supported tasks within that agent's role and capabilities. For example, a manager could ask: "Build a weekend sales push. Have our lead engagement agent follow up with unanswered prospects, our data mining agent identify customers with trade opportunities, and our service retention agent reconnect with overdue service customers. Create the messages and videos, notify the department managers, and prepare a report on the activity."
NEXUS can coordinate that work across connected agents, create supporting content, and direct authorized communications to customers and dealership employees.
NEXUS uses supported connectors to work with dealership systems and data, including customer relationship management platforms and dealership management systems. Its dedicated computer environment extends its capabilities to authorized browser-based workflows beyond those direct connections.
That allows NEXUS to retrieve information, analyze records, prepare reports, and perform supported actions across connected CRMs, DMS platforms, and other systems the dealership gives it access to. Available tasks depend on each system's capabilities, access permissions, and configuration.
"Orchestration is a core part of the technology," said Joe Simmons, Co-Founder and Chief Technology Officer of IgniteUps.ai. "NEXUS connects a manager's request to the data, systems, and AI agents needed to carry it out. A task might require information from the CRM, context from DMS data, work inside another application, and an AI agent to handle the communication. NEXUS brings those steps together around the dealership's workflow."
Through natural-language requests, dealership teams can ask NEXUS to orchestrate the AI workforce, find missed opportunities including unanswered messages and unsold prospects, execute customer communications through supported channels, keep employees informed with authorized instructions and activity updates, create videos and images for outreach and campaigns, prepare reporting by analyzing sales, service and customer data, work across dealership systems and execute beyond connectors using its dedicated computer environment.
"Dealers are building an AI workforce, and that workforce needs direction," Martinez said. "NEXUS is the performance manager. You give it the objective, and it can assign tasks, coordinate the work, and report back to your team."
Built around the realities of automotive retail, NEXUS expands IgniteUps.ai's automotive AI workforce by giving dealership leaders a way to manage its activity alongside the rest of their connected tools. The goal is to reduce the manual work between discovering an opportunity and acting on it, while keeping dealership teams involved in the decisions and customer relationships that matter.
"Every dealership manager has asked, 'What can we do to sell a car today?'" said Chris Martinez, Founder and CEO of IgniteUps.ai. "NEXUS is built to help answer that question and then help execute. Find the opportunities, assign the work to the right AI agents, communicate with customers and employees, and report back. It's the closest thing to Jarvis that automotive has."
About IgniteUps.ai
IgniteUps.ai provides automotive AI tools that help dealerships manage customer communication, lead engagement, follow-up, and sales and service opportunities. Founded by automotive retail veteran Chris Martinez and technology leader Joe Simmons, the company builds technology around dealership people, processes, and daily operations.
