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Idomoo has announced Strata, a generative AI foundation model that redefines enterprise video creation. Unlike standard diffusion-based models that produce a single flat video file, Strata generates fully editable layered video compositions that maintain brand consistency and support personalization at scale.
“Every other AI video model generates pixels: a flat file you can’t meaningfully edit,” said Danny Kalish, Idomoo cofounder and CTO. “Strata generates structure: independent layers with typography, animation, motion paths and synchronized audio, all composed into a production-ready video blueprint. That’s a fundamentally different technical problem, and solving it is what makes AI video genuinely usable and scalable for enterprises for the first time.”
Layered video has long been the industry standard in professional tools such as Adobe After Effects, yet generative AI has not previously addressed it effectively. Strata not only produces separate layers but also designs the complete composition while strictly enforcing brand guidelines.
Template-based AI video solutions attempt to solve the layered video challenge by forcing generated content into preset structures. These approaches remain limited in flexibility, personalization depth, and studio-quality output. Strata takes a different approach by generating custom video blueprints tailored to each specific content need, eliminating the mismatch between content and rigid templates.
This blueprint method ensures that videos for diverse use cases — from sales videos and employee onboarding to ecommerce advertisements — consistently deliver studio-quality results that are fully editable.
A brand encompasses far more than fonts and colors. Lucas, Idomoo’s AI video agent, analyzes approved company content to understand its unique voice, visual styles, imagery, and motion cues. From this analysis, it builds a comprehensive Brand DNA covering design, narrative, and assets. Strata then applies this Brand DNA to every generated video, delivering complete brand compliance across all elements.
Personalization sits at the core of Strata’s design. Every video blueprint allows seamless integration of personalized data into any layer, including text, images, and footage. Brands can therefore create hyper-personalized videos in real time for millions of viewers, supporting any language while maintaining full visual and narrative consistency.
Strata technology is patent pending. An early access version is currently being tested by several of Idomoo’s largest customers and is now available through Lucas AI Video Agent as part of Idomoo’s AI video platform.
Idomoo’s Strata represents a significant advancement in generative AI for video, moving beyond flat outputs to structured, editable, and brand-native compositions that enterprises can scale efficiently.
About Idomoo
Idomoo is the premier enterprise AI video platform, trusted by leading brands like JPMorganChase, Verizon and American Airlines for video creation and personalization at scale. With Lucas AI Video Agent, companies can create ready-to-use videos from simple prompts and personalize them for any use case — from sales to onboarding to L&D. This unique approach cuts production time and costs by over 90% while boosting engagement and conversions.
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