Amperity, the AI-powered Customer Data Cloud, today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment (doc #US53952526, June 2026). According to the IDC MarketScape, "Amperity is positioned in the Leaders category" and is particularly relevant for enterprise B2C organizations where durable identity, data quality, marketer usability, and cross-functional operationalization matter as much as profile unification itself.
Amperity named Leader in IDC MarketScape for AI-Enabled CDPs for B2C Users.
Recognized for identity resolution, schema/data readiness, segmentation, and lakehouse alignment.
Supports deterministic, probabilistic, graph-based, household, and consent-aware resolution.
Customer Data Assistant enables natural language segment and journey building.
More than 400 brands use Amperity including Alaska Airlines, DICK'S Sporting Goods, and Virgin Atlantic.
Architecture supports zero-copy data sharing with Snowflake and Databricks.
As enterprise AI adoption accelerates, organizations are discovering that AI is only as effective as the customer context it can trust and act on. According to the report, "The role of the modern CDP extends beyond data unification. In the future, CDPs need to take on an expanded definition and serve as the context layer by exposing customer context, organizational context, and decision context that humans and AI agents can act on."
The IDC MarketScape highlights Amperity's identity resolution capabilities as a defining part of the offering, supporting deterministic, probabilistic, graph-based, household, and consent-aware resolution well suited to brands managing multiple identifiers. The platform shows broad coverage for schema management with automated mapping suggestions, schema drift detection, and data observability. Segmentation and journeys capabilities include real-time and behavioral segments, predictive audiences, trigger-based flows, next-best-action decisioning, and AI-assisted design with Customer Data Assistant enabling natural language segment building. Lakehouse alignment and deployment flexibility support hybrid deployment patterns and zero-copy data sharing with platforms such as Snowflake and Databricks.
Derek Slager, co-founder & co-CEO at Amperity, stated: "Enterprise AI is only as effective as the customer context behind it. As organizations move beyond experimentation and into production, they need data they can trust and context that's current enough for AI to make confident decisions. We're honored to be recognized as a Leader because we believe it validates our approach to building trusted customer context that marketers and AI systems can confidently use."
Tapan Patel, Research Director, AI-Enabled Customer Data and Analytics at IDC, added: "The next phase of B2C personalization will depend on whether a brand's customer data and context are trustworthy enough for humans and AI agents to act with the same confidence. Organizations need customer data platforms that combine durable identity, trusted data, and governed customer context to support both today's personalization requirements and emerging AI-driven decisioning."
The IDC MarketScape noted, "Consider Amperity when the primary requirement is to create a durable customer data foundation for a large B2C enterprise with fragmented first-party data across brands, regions, legacy systems, or channels. The product is particularly relevant when identity resolution, profile accuracy, data quality, and marketer access to trusted audiences are prerequisites for improving personalization, life-cycle orchestration, media efficiency, loyalty, or unknown-to-known conversion."
About Amperity
Amperity is the AI-powered Customer Data Cloud that helps brands act on real-time customer context. By connecting data, decisions, and action, it enables more relevant experiences in the moments that matter. More than 400 brands worldwide rely on Amperity, including Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts. Founded in 2016, the company operates globally with offices in Seattle, New York City, London, and Melbourne.
