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Hightouch partners with Snowflake to empower energy organizations with a unified, AI-ready data foundation, enabling oil and gas, power, and utilities providers to modernize operations, enhance resiliency, reduce emissions, and activate real-time insights for more efficient and sustainable energy management.
Energy organizations increasingly rely on interconnected digital systems, yet traditional silos between IT, operational technology (OT), and IoT data hinder holistic decision-making. Through the Hightouch and Snowflake collaboration, companies consolidate business, operational, market, and sensor data into a single, secure, governed platform within Snowflake’s AI Data Cloud. This unification provides real-time visibility across the entire value chain—from exploration and production to transmission, distribution, asset performance, trading, risk management, and customer operations—laying the groundwork for effective AI-driven energy operations.
Snowflake enables advanced AI and machine learning models to analyze long-term sensor data, historical operational records, and real-time feeds for proactive asset health monitoring. Organizations can detect potential risks early, minimize unplanned outages, and optimize operations and maintenance costs. Hightouch extends this value by activating insights—triggering automated workflows, notifications, and actions in downstream marketing, service, and operational tools—ensuring timely interventions that enhance reliability and throughput.
By combining field sensor data with enterprise systems, energy providers uncover actionable insights that streamline processes, reduce downtime, and support environmental protection goals. The partnership helps lower emissions through optimized operations and resource use. Hightouch democratizes access to these insights for non-technical teams, syncing governed data into everyday tools so marketing, customer service, and field operations can respond quickly and effectively to emerging needs.
The solution prioritizes modern infrastructure requirements with robust data consistency, lineage tracking, and regulatory compliance features embedded in Snowflake. Organizations can scale AI innovation confidently without compromising cybersecurity or meeting strict industry standards. Secure data sharing and the Snowflake Marketplace facilitate collaboration with suppliers, regulators, asset operators, and service partners, while Hightouch ensures business users—especially in marketing—have self-serve, governed access to leverage the unified data for personalized campaigns and customer intelligence.
“Marketers at energy companies don’t just need more data. They need self-serve access to trusted, governed data that they can actually use to engage their customers,” said Tejas Manohar, co-founder and co-CEO at Hightouch. “Snowflake has created the foundation for modern energy infrastructure. Hightouch’s marketing and AI layer on top of Snowflake enables energy companies to turn that data into real-time customer intelligence, personalized campaigns, and scalable workflows without adding complexity, risk, or another black-box system.”
“Energy companies aren’t just modernizing systems. They are redefining how the world energizes the future,” said Fred Cohagan, Global Head of Energy, Snowflake. “Snowflake and partners like Hightouch are helping organizations build–and use–the trusted data foundation that this moment requires. When companies can unify IT and OT data, activate AI responsibly, and collaborate securely across the value chain, they gain the intelligence needed to run more reliable operations, accelerate lower-carbon solutions, and drive meaningful competitive advantage.”
This strategic collaboration positions energy organizations to harness data and AI at scale, improving operational resilience, customer engagement, and progress toward sustainability goals in a rapidly evolving industry.
About Hightouch
Hightouch is the leading Composable CDP and AI marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
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