.jpg)
Guidewheel, a leader in AI-powered FactoryOps, has appointed Charles Lawson as Chief Revenue Officer (CRO) effective August 11, 2025, to spearhead its global go-to-market strategy. With a mission to empower the world’s 10 million factories to achieve sustainable peak performance, Guidewheel’s platform connects machines in minutes, unlocking real-time insights to boost productivity and reduce waste. Lawson’s extensive experience in scaling enterprise software and manufacturing tech positions him to accelerate Guidewheel’s worldwide expansion.
Charles Lawson joins Guidewheel as CRO to lead global market expansion.
Guidewheel’s FactoryOps platform connects machines for real-time insights.
Fortune 500 medical device firm improved productivity by 35% with Guidewheel.
Fibrix Filtration achieved >90% uptime using Guidewheel’s AI tools.
Plastics manufacturer boosted asset utilization by over 30% in a year.
$31M Series B funding in 2024 supports Guidewheel’s global growth.
Charles Lawson brings over 20 years of experience in enterprise software and manufacturing technology, including scaling Egnyte’s annual recurring revenue from under $1M to over $100M. His previous roles at ServiceMax, Arena Solutions, Datasweep (acquired by Rockwell Automation), Fulcrum, and Propel equip him to drive Guidewheel’s mission. “Charles has a track record of building high-performing teams that scale,” said Lauren Dunford, CEO of Guidewheel. “He shares our conviction that FactoryOps is the key to helping the world’s 10 million factories unlock sustainable peak performance.”
Guidewheel’s AI-powered FactoryOps platform connects to any machine in minutes, transforming operational data into actionable insights. This enables real-time visibility to improve throughput, reduce downtime, and cut waste. “I’ve spent my career scaling go‑to‑market systems, and Guidewheel is something different — this is about changing the game for an entire industry,” said Charles Lawson. The platform’s impact is evident in customer successes, such as a Fortune 500 medical device manufacturer achieving a 35% productivity increase and Fibrix Filtration maintaining over 90% uptime for a year.
Guidewheel’s platform delivers measurable results across diverse sectors. A plastics manufacturer improved asset utilization by more than 30% in under a year, while Fibrix Filtration’s multi-plant model leveraged Guidewheel’s real-time visibility for consistent uptime. These successes highlight the platform’s scalability and ability to create a compounding data foundation that benefits all users. The company’s $31 million Series B funding, announced in August 2024 and led by BlackRock and Temasek’s Decarbonization Partners, is fueling further product development and global expansion.
Guidewheel’s vision, emphasized in its May 2025 TED Talk, “The future isn’t just coded, it’s built,” positions manufacturing as a driver of innovation and sustainability. By integrating AI into factory operations, Guidewheel empowers businesses to achieve sustainable peak performance. The appointment of Lawson as CRO aligns with this mission, ensuring that more factories worldwide can access the platform’s transformative capabilities.
With Charles Lawson at the helm of its go-to-market efforts, Guidewheel is poised to accelerate the global adoption of its AI-powered FactoryOps platform. By enabling factories to unlock real-time insights and achieve sustainable performance, Guidewheel is redefining manufacturing efficiency and paving the way for a smarter, more sustainable industrial future.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.