Guideline, a global provider of ad intelligence and media plan management solutions, today launched the AI Ingestion Agent in its Media Plan Management platform. The agent takes the spreadsheet media plans agencies and brands already use and turns them into structured, governed data in seconds, ending the media plan re-entry bottleneck.
Most media plans still start in a spreadsheet, and every agency, team, market and client lays them out differently. Getting a plan into a system of record has meant re-entering it by hand, which takes time, introduces errors, and delays the moment when finance, leadership and operations teams can see and act on the plan. The AI Ingestion Agent removes that manual step without requiring teams to change how they build plans.
With the AI Ingestion Agent, planning teams can start from their existing file by uploading an Excel or CSV file to create a new plan. The agent reads each column and suggests how it maps to the customer's plan templates and fields. Fields the agent is less certain about are flagged, and nothing is committed until the planner confirms it. Once confirmed, the plan is structured data that can be used for reporting, budget tracking and actuals reconciliation.
Uploaded files are validated so that only supported plan formats are processed, and customer plan data is not used to train AI models. Each upload is saved as a new plan version rather than overwriting earlier work, so every change can be traced. This new product capability ships with enterprise controls, is opt-in and enabled per customer. First release creates new plans from spreadsheets; updating existing plans and bulk-importing historical ones will follow.
Making media plans governed data sooner enables faster measurement, reconciliation and improvement, establishing Media Plan Management as trusted source of truth for more than $300 billion in media budgets customers manage with Guideline. Planners save time without losing decision control as agent works with files teams already use.
The launch supports Guideline's mission to help enterprises understand advertising markets, manage media plans and make more informed decisions across buying and selling ecosystem, with proprietary spend and pricing data representing approximately $200 billion in annual media investment across 65 countries worldwide.
About Guideline
Guideline is a global provider of ad intelligence and media plan management technology for the world's leading brands, agencies, media owners and investors. Its solutions help enterprises understand advertising markets, manage media plans and make more informed decisions across the buying and selling ecosystem. Guideline's media plan management solutions support more than $300 billion in managed media budgets across more than 60,000 active media plans and 10,000+ monthly users. Its proprietary spend and pricing data represents approximately $200 billion in annual media investment across 65 countries worldwide.
