Growtheon has announced the launch of its AI-powered growth platform, positioning the company as a new alternative to established agency software platforms such as HighLevel.
The platform is designed to help agencies and businesses manage customer relationships, automate workflows, build websites and funnels, and scale operations through an integrated AI-powered system.
HighLevel, widely known in the agency market as GoHighLevel, has become one of the most recognized all-in-one sales and marketing platforms for agencies by combining CRM, automation, messaging, funnels, appointment booking and white-label capabilities into a centralized platform.
Growtheon enters the market with a strategy focused on operational independence, platform ownership and transparent pricing for agencies seeking greater control over their technology infrastructure.
According to the company, Growtheon founder John M. Deleman previously operated within the HighLevel ecosystem before deciding to develop an independent platform following account-related disputes that affected operational control over client systems.
“That was the moment everything changed,” said John M. Deleman, Founder of Growtheon. “I remember saying, ‘Yeah, we’re going to end up replacing HighLevel.’ It was not a slogan. It was a decision. When you realize someone else can control the foundation of your business, you either accept it or you build something better.”
Growtheon’s platform combines CRM functionality, marketing automation, AI-powered workflows and client management capabilities into a single system aimed at agencies, marketers and SaaS operators.
The company stated that the platform includes tools for lead management, website and funnel creation, email and SMS marketing, calendar scheduling, pipeline management, AI assistants and white-label services.
Growtheon positions the offering as an alternative to multi-platform software stacks that often require agencies to combine several subscriptions and disconnected systems to manage operations.
The company also emphasized its pricing strategy, including a flat-rate model intended to avoid increasing software costs as agencies scale.
“In my opinion, the old model was squeezing agencies,” Deleman said. “You pay more, stack more tools, get locked in deeper and still do not fully control the system your clients depend on. I felt ripped off by the way the industry was moving, and I knew other agency owners felt the same pressure. Growtheon is our answer to that.”
The launch reflects broader market trends where agencies and SaaS businesses are increasingly evaluating operational control, recurring revenue ownership and platform dependency as part of long-term growth strategies.
Growtheon stated that its infrastructure is designed to help agencies manage client accounts, automation systems and digital operations without relying heavily on third-party software ecosystems.
The platform’s positioning also aligns with growing demand for AI-powered operational systems capable of centralizing business workflows and improving efficiency across sales, marketing and customer management functions.
“HighLevel proved there was demand for an all-in-one agency platform,” Deleman added. “But no category stays untouchable forever. Growtheon is not here to be a clone. We are here to build the platform we wish existed before we got banned.”
As agencies continue adopting AI technologies to streamline marketing, lead generation and workflow automation, integrated platforms are becoming increasingly important for managing operational complexity and scaling client services.
Growtheon stated that its platform was built to help agencies simplify their tech stacks, improve operational flexibility and maintain greater ownership over business infrastructure and customer relationships.
“What happened to us could have ended the business,” said Deleman. “Instead, it became the blueprint. We took the frustration, the pressure and the lesson from that experience, and we turned it into a platform built for agency owners who refuse to get boxed in.”
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.
