Granicus, the leader in public sector experience solutions, today announced a major expansion of its Government Experience Cloud platform with the addition of comprehensive AI-powered analytics and intelligence. Announced in Washington, Government Experience Insights Professional helps agencies continuously measure and improve their digital experiences to ensure resident engagement and service delivery goals are achieved.
Government Experience Cloud is Granicus' purpose-built platform that helps public sector organizations deliver seamless digital experiences and services to the people they serve. Thousands of agencies across the U.S. and globally leverage GXC's end-to-end experience capabilities to grow and strengthen resident engagement, deliver services more effectively, improve efficiency, ensure compliance, and increase transparency. Now included with GXC, GXI Professional insights and analytics helps agencies understand how experiences perform across audience segments, identify where friction is impairing results, and prioritize actions that will have the greatest impact on improved outcomes.
Powered by intelligence derived from 30 billion anonymized annual government interactions across more than 7,000 government organizations, GXI Professional leverages advanced AI and machine learning to analyze experience data generated across the public sector's most adopted experience platform globally, GXC, to derive rich industry benchmarks and best practices. This embedded industry intelligence allows GXI to deliver prioritized, actionable insights and recommendations for each agency experience and resident journey to help staff continuously improve service delivery, engagement, satisfaction, and impact.
"Historically agencies have had to stitch together isolated and incomplete reports to try to determine how digital experiences are performing. GXI Professional is designed to not only bring a unified view of the customer journey, but to leverage advanced AI and our global best practices to bring empirical data to the important question of what to do next," said Mark Hynes, CEO of Granicus. "By identifying friction points, surfacing improvement opportunities, and measuring the impact of changes over time, GXI Professional helps government teams focus limited resources on the improvements that can deliver the greatest benefit for residents and demonstrate their results empirically."
With GXI Professional, government teams can diagnose resident experience friction measuring how digital journeys perform across audience segments, identify where friction is impairing results, and prioritize issues most likely to affect satisfaction, access and experience goals. They can prioritize action translating complex experience signals into clear recommendations for content, forms, outreach and digital service improvements. They can measure progress tracking changes in experience, engagement and behavior over time giving leaders evidence of what improved and where more attention is needed. They can also integrate analytics into delivery connecting insights to communications, websites, forms and service experiences agencies already deliver through Government Experience Cloud, without adding another disconnected analytics tool.
Granicus delivers public-sector expertise with GXC and GXI Professional to help agencies translate insights into measurable improvement. Granicus practitioners work alongside government teams to interpret findings, prioritize opportunities, and establish repeatable improvement processes that strengthen resident outcomes.
"GXI Professional combines AI and one of the largest government experience datasets available to help leaders identify and address the improvements that matter most," said Karthik Anbalagan, General Manager for Emerging Technologies. "Seeing a decline in benefits applications? GXI will help you identify what's driving dropoff, where customer journeys break down, and how to turn them around so your residents can complete their tasks online."
Granicus is inviting Government Experience Cloud customers to gain early access to GXI Professional. Participants will receive an AI-driven assessment of their digital experiences that identifies initial opportunities to reduce friction and improve resident outcomes, and a guided implementation of GXI to implement ongoing recommendations and continuous improvement.
About Granicus
Granicus is the global leader in customer experience technologies and services for the public sector, supporting more than 7,000 public sector organizations worldwide. Through its Government Experience Cloud platform, Granicus helps public sector organizations deliver trusted, accessible and impactful digital services. With its AI-powered digital agent and analytics solutions, Government Experience Agent and Government Experience Insights, Granicus supports public sector organizations in the responsible application and delivery of AI across the public sector.
