Google Cloud and Salesforce have announced a significant expansion of their strategic partnership, aimed at enabling AI agents to execute end-to-end workflows across both platforms. This collaboration addresses the long-standing challenge of fragmented data and disconnected systems by allowing AI agents to operate within tools like Slack and Google Workspace. By leveraging Agentforce and Gemini Enterprise, the integration provides the necessary intelligence and context to automate complex tasks, reducing the productivity loss associated with context switching and manual data movement.
Unified Agentic Workflows: AI agents can now execute tasks across Salesforce and Google Cloud platforms without the need for manual oversight.
Seamless Tool Integration: New features allow users to access Gemini Enterprise within Slack and utilize Agentforce Sales agents directly inside Google Workspace.
Zero-Copy Data Architecture: Agentforce can natively read data from Google Lakehouse and BigQuery without moving or copying files, maintaining high security and performance.
Multimodal Reasoning: Agentforce now supports Gemini models via the Atlas Reasoning Engine, enabling agents to process text, image, and video data.
Automated Content Creation: A new Slackbot integration allows users to generate polished Google Docs, Slides, and Sheets directly from Slack threads.
Expanded Governance: New connectors with Informatica enable real-time insights and enforced security guardrails for data sources like Workday and SAP.
The modern workday is often hindered by a "toggling tax," where employees lose significant time switching between communication tools, document repositories, and CRM systems. This partnership aims to build an interconnected system of engagement where teams can move from an idea to agentic action within a single conversation.
"Businesses are ready to go all in on agentic AI, and that requires infrastructure and models that can operate across the entire enterprise. Our deepened partnership with Google Cloud gives joint customers exactly that, so they can deploy Agentforce across every part of their business and accelerate their Agentic Enterprise transformation," said Srini Tallapragada, President and Chief Engineering Officer at Salesforce.
The integration brings intelligence directly to the platforms where teams are already working. For example, Agentforce Sales agents can now engage leads and surface deal risks without leaving the Gemini Enterprise environment. This allows sales teams to focus on relationship building rather than manual CRM updates.
"Our partnership with Salesforce allows customers to securely connect data across both platforms to accelerate business results and build a scalable foundation for the agentic era. With an enterprise-ready Salesforce agent in Gemini Enterprise, customers have a powerful new way to act on their data with speed and confidence," said Karthik Narain, Chief Product and Business Officer, Google Cloud.
Global organizations are already utilizing these integrated capabilities to scale their operations. Retail and logistics companies are embedding these agents to handle customer service and loyalty program management more effectively.
"At Wayfair, we're building an Agentic Enterprise — embedding intelligent agents across our operations, from customer service to logistics, to help millions of people create their feeling of home. Salesforce and Google Cloud are key partners as we bring this vision to life," said Fiona Tan, CTO of Wayfair.
Similarly, Pepkor has utilized the partnership to unify millions of customer profiles. "By unifying 64 million customer profiles into 24 million profiles with Salesforce Data 360 and Google BigQuery, our loyalty program now gives us a deeper understanding of customer behavior across all 15+ brands," said Michael Yolland, Head of AI at Pepkor. "This has enabled us to reach 25% more of our customer base with truly personalized engagement — and we can do it all without ever moving or copying our data."
By unifying fragmented data and automating complex processes, Google Cloud and Salesforce are providing a cohesive architecture for the next era of human-AI collaboration.
Salesforce is the #1 AI CRM, empowering companies to connect with their customers in a whole new way through the power of CRM + Data + AI + Trust. For more information, visit www.salesforce.com.
Google Cloud offers a powerful, optimized AI stack — including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications — that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
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