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Genpact, a global provider of agentic and advanced technology solutions, has been recognized as a Salesforce Partner Innovation Award winner in the Consumer Goods category. The award honors Genpact's transformational work with Advantage Solutions, a leading omnichannel retail solutions agency, in developing an innovative, AI-powered order management system (OMS). This solution was designed to automate and streamline a complex, heavily customized legacy process, enabling Advantage Solutions to better serve its 4,000 consumer packaged goods (CPG) clients.
Quick Intel
Genpact won a Salesforce Partner Innovation Award for Consumer Goods.
The award recognized a new order management system for Advantage Solutions.
The solution automates over eight million back-office transactions annually.
It is an industry-first OMS built on the Salesforce platform.
The system improves supply chain efficiency and client onboarding speed.
It leverages Salesforce's Agentforce and MuleSoft for process orchestration.
Advantage Solutions faced significant inefficiencies due to a complex business model and a legacy order management system. To address this, Genpact's domain experts developed a multi-platform Salesforce solution after a series of innovation workshops. The resulting system includes an industry-first Salesforce-based OMS to automate order orchestration, an "Agentforce Service" for activity tracking, and MuleSoft to create a single translation layer that drastically reduces onboarding time for new EDI partners and clients.
The implementation of the new platform has delivered substantial operational improvements for Advantage Solutions. By automating the core order management process, the company has achieved greater supply chain efficiency and visibility. This has led to more informed decision-making and a significantly faster onboarding experience for its clients and their customers, ultimately enhancing overall service delivery and positioning the business for future growth.
Executives from both companies highlighted the strategic partnership and its outcomes. "Our work with Advantage Solutions shows how Genpact delivers AI-powered solutions that solve real-world problems at scale," said Tarun Chopra, Global Business Leader for Consumer Goods at Genpact. A representative from Advantage Solutions added that the platform "harnesses the power of data and AI to optimize and simplify complex supply chains." Salesforce also commended Genpact for "driving agentic enterprise transformations" with industry-specific implementations.
The Salesforce Partner Innovation Award validates Genpact's ability to combine deep industry knowledge with advanced technology platforms to solve critical business challenges. The successful deployment for Advantage Solutions demonstrates how a thoughtfully architected, AI-powered OMS can transform a core business process, driving efficiency, improving client service, and creating a foundation for scalable growth in the competitive consumer goods sector.
About Genpact
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world's leading enterprises.
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