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Algolia today announced its partnership with Gametime, the mobile-first ticketing marketplace for last-minute tickets to live events. In just three months after implementing Algolia’s AI search, Gametime exceeded its targeted 2% conversion lift, while transforming their search into a fast, scalable, low-maintenance engine to handle inventory that changes by the minute.
With inventory shifting in real time, discovery has to be instant and relevant. Slow or clunky search creates friction. Friction kills momentum. And momentum is everything when the clock is ticking.
Without a dedicated search team, Gametime’s generalist engineers were frequently pulled away from other high-impact development work to maintain and tune search functionality. As inventory expanded and demand surged, the company recognized the need for a search platform that could scale effortlessly, without adding operational drag.
Turk Anwar, Lead Product Manager, said: “In the world of last-minute ticketing, discovery must be instant: slow or clunky search creates friction that can prevent customers from seizing the moment. Our previous search infrastructure required constant manual tuning and specialized expertise. That simply wasn’t sustainable. Algolia delivered the speed, scalability, and ease of management we needed, without requiring a team of search engineers.”
To keep results relevant during peak demand, Gametime leverages Algolia Rules to dynamically adjust rankings and promote key events based on geography, timing, popularity, and more. Dynamic Re-Ranking (DRR) automatically surfaces the most relevant events based on real-time customer behavior, whilst Algolia’s Insights API captures engagement patterns such as clicks and conversions. This ensures the Gametime team can continuously refine performance.
Anwar added, “Search is now predictable, high performing, and low-maintenance. We’ve freed up valuable engineering resources to focus on what’s next: improving core platform experiences, testing new capabilities, and exploring how Algolia can support the next era of platform innovation.”
Nate Barad, VP of Product and Technical Marketing, Algolia said: “Algolia and Gametime share a common DNA: speed matters. Our AI gives Gametime the confidence to scale without worrying about search infrastructure, so they can stay focused on delivering unforgettable live experiences.”
Founded in 2012 and headquartered in San Francisco, Gametime helps fans quickly discover and purchase last-minute tickets to sporting events, concerts, comedy shows, and theater performances across more than 60 cities across the U.S. and Canada. Today, the platform connects fans with over 140,000 live events spanning 5,000 teams and artists, helping people come together around the moments that matter most.
About Algolia
Algolia is the leading AI Search and Retrieval platform, powering 1.75 trillion searches a year for more than 18,000 businesses. With a unified keyword and vector search and retrieval engine, Algolia delivers the world’s fastest and most scalable search and discovery technology. Companies rely on Algolia to build agentic, generative, and search experiences through tools like Agent Studio. With over a decade of innovation, Algolia is redefining retrieval-powered applications and the future of AI discovery.
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