Forrester today launched the Forrester AI (formerly Izola) agent for Microsoft 365 Copilot, enabling clients to securely access trusted Forrester research and guidance directly within their daily workflows at no additional cost for existing license holders. This announcement follows Forrester's recent Microsoft Teams integration, continuing to redefine how clients engage with research and advisory firms. The launch, showcased at Forrester's B2B Summit North America, brings Forrester's proprietary insights, frameworks, and trusted analyst expertise directly into Copilot.
Available at no additional cost for Forrester Decisions, Forrester Market Insights, and Forrester AI Access license holders.
Supports conversational engagement with proprietary research, tools, and frameworks.
Provides access to analyst contributors, ability to schedule inquiry sessions, and view source research.
Creates C-level summaries and high-impact communications in real time.
Interacts in more than 200 languages.
MCP connector enables integration into proprietary client systems.
In today's fast-moving, AI-powered environment, leaders need more than information — they need reliable, actionable insights that they can apply with confidence. The Forrester AI agent for Microsoft 365 Copilot allows leaders to apply research-driven advice in real time and within the flow of their work. Clients can engage conversationally with Forrester's proprietary research, tools, and frameworks to make smarter, data-driven decisions; get unique insights backed by Forrester's rigorous research, deep analyst expertise, and human accountability with the option to verify information and explore original analysis; access analyst contributors, follow their updates, and schedule inquiry and guidance sessions; break down silos by consuming research and advice across business and technology functions; boost productivity by creating C-level summaries and high-impact communications in real time; and interact with Forrester research and advice in more than 200 languages.
Forrester has led the way in reinventing research delivery for the AI era. As a pioneer in adopting AI, Forrester's strategy of embedding insights in client workflows has driven a series of industry-leading innovations and capabilities that are reshaping research and advisory. Through Forrester's Model Context Protocol (MCP) connector, clients can securely integrate trusted Forrester research into their proprietary systems, extending the reach and impact of Forrester AI across more environments and applications.
As Carrie Johnson, chief product officer at Forrester, stated: "We have entered a new era of work where AI is embedded into every workflow and every decision. From launching Forrester AI to scaling it with AI Access to delivering it inside applications like Microsoft Teams, we have focused on bringing trusted, research-driven insights to where work happens. By launching the Forrester AI agent for Microsoft 365 Copilot, we are accelerating this strategy, embedding Forrester AI deeper into daily workflows so our clients can turn our advice and insights into faster, better decisions."
About Forrester
Forrester is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, revenue, and product functions to make confident decisions in an AI-driven world and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence.
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