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  • Enterprise AI

Forethought Launches Browser Agent for API-Free AI Automation


Forethought Launches Browser Agent for API-Free AI Automation
  • by: Source Logo
  • |
  • October 30, 2025

Forethought, a leader in enterprise AI agents for customer experience, has launched a significant platform expansion headlined by its new Browser Agent. This technology enables AI to take direct action within any browser-based system without requiring APIs or engineering modifications, effectively automating the 76% of digital workflows that were previously locked away from automation.

Quick Intel

  • Forethought launches Browser Agent, enabling AI to act directly in any web browser.

  • It solves the "API gap," automating tasks in the 76% of systems without API access.

  • The agent operates with enterprise-grade governance, security, and session visibility.

  • Platform expansions include Headless Forethought and Custom Insights capabilities.

  • This shifts enterprise AI from conversational question-answering to taking actionable steps.

  • The technology allows automation without changing existing enterprise systems.

Bridging the Critical Automation Gap

The launch addresses a fundamental limitation in enterprise automation. While most AI agents depend on APIs, the vast majority of critical business systems are only accessible through a browser interface. Forethought's Browser Agent bridges this gap by allowing AI to securely log into and interact with any web-based tool—such as CRM or internal platforms—to complete tasks exactly as a human agent would, from processing returns to updating account information.

A Unified Platform for Agentic AI

The Browser Agent is part of a broader platform enhancement designed for enterprise deployment. Headless Forethought allows companies to embed the AI's reasoning directly into their existing support interfaces via APIs, maintaining full control over policies and escalation. Complementing this, the new Custom Insights feature gives leaders the ability to define and monitor their own success metrics, providing real-time dashboards to understand what drives customer satisfaction and operational efficiency.

This suite of advancements marks a pivotal shift from conversational AI to truly agentic AI that produces measurable outcomes. By enabling secure, governed action across the entire digital landscape—including systems never designed for automation—Forethought is empowering enterprises to achieve higher resolution rates, reduce manual workload, and create a more seamless customer experience without the burden of costly system integrations or replacements.

About Forethought

Launched in 2018, Forethought offers the world’s most advanced AI agents for CX—enterprise-ready and built for every customer moment. Supporting billions of interactions for leading companies like Upwork, Grammarly, Airtable, and Datadog, Forethought AI agents think, act, and improve, delivering better customer experiences and scalable business impact. The company has raised $115M+ in funding from top investors, including Blue Cloud Ventures, NEA, Village Global, and Sound Ventures. G2 has recognized Forethought as a Mid-Market Leader and Best Est. ROI, and Easiest to Do Business With in Customer Support for 2025.

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