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Flam Onboards Ben Feld to Scale AI-Native Interactive Advertising


Flam Onboards Ben Feld to Scale AI-Native Interactive Advertising
  • by: Source Logo
  • |
  • March 13, 2026

Flam, the San Francisco-based deep-tech startup pioneering AI-native content, has onboarded Ben Feld as its new Sales Lead in San Francisco. This strategic hire supports Flam's shift toward global enterprise expansion following the development of its core technology foundation.

Quick Intel

  • Flam appoints Ben Feld as Sales Lead to accelerate enterprise-scale growth in AI-native content.
  • Feld brings 15 years of experience in immersive and interactive technologies from Niantic, 8th Wall, and HP.
  • He played a key role in 8th Wall's growth and its acquisition by Niantic, driving Fortune 500 adoption.
  • Feld has led multi-year SaaS contracts, strategic partnerships, and brand engagements at global events like Cannes Lions, SXSW, and VivaTech.
  • At Flam, he will focus on expanding adoption of AI-native solutions that create interactive, human-like visual experiences.
  • The move positions Flam to transform passive consumer touchpoints into intelligent interactions across marketing, communications, and commerce.

Ben Feld's extensive background in spatial computing, mixed reality, and interactive advertising aligns closely with Flam's mission to deliver AI-driven, human-centric visual content. His track record includes scaling innovative platforms that redefine digital engagement for major brands.

“Ben’s arrival marks a pivotal moment for Flam as we transition from building our deep-tech foundation to global enterprise scale,” said Shourya Agarwal, Founder and CEO of Flam.

“Ben’s arrival marks a pivotal moment for Flam as we transition from building our deep-tech foundation to global enterprise scale,” said Shourya Agarwal, Founder and CEO of Flam. “Having witnessed Ben’s success in scaling interactive advertising, I know he is the right leader to help brands move past 'passive' engagement and embrace the future where AI-native content is the primary driver of commerce and advertising.”

“I’ve spent my career at the intersection of what’s next, from the early days of the spatial web to the current AI revolution,” said Ben Feld. “What Flam is building is the foundational infrastructure for a new type of human-visual interaction. I’m eager to join the team and take charge of a future where every consumer touchpoint is intelligent, interactive, and inherently human.”

Driving Enterprise Adoption of AI-Native Content

Feld's expertise in navigating complex brand adoptions and closing large-scale deals will be central to Flam's go-to-market strategy. He will work directly with brands and agencies to integrate Flam's AI-native content into consumer-facing channels, enabling dynamic and personalized visual experiences that go beyond traditional advertising formats.

This appointment comes as demand grows for intelligent, interactive content that bridges AI capabilities with authentic human-like engagement. Flam's platform aims to make every touchpoint—from marketing campaigns to commerce interactions—more responsive and immersive.

Flam continues to position itself as a leader in the evolving landscape of AI-powered content creation, with Feld's addition strengthening its ability to deliver measurable value to enterprise clients in a competitive market.

About Flam

San Francisco-based Flam is building the deep-tech infrastructure for AI-native content for brands and enterprises, transforming passive customer touchpoints into human-like visual interactions across marketing, communications, and commerce.

  • AI Native ContentCustomer ExperienceEnterprise AI
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