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Fivetran, the global leader in automated data movement, announced the acquisition of Tobiko Data, an open-source transformation company behind SQLMesh and SQLGlot, on September 3, 2025. This strategic move strengthens Fivetran’s end-to-end platform, integrating advanced data transformation capabilities to deliver governed, AI-ready data at scale.
Acquirer: Fivetran, a leader in automated data movement.
Target: Tobiko Data, creators of SQLMesh and SQLGlot.
Key Technology: Intelligent transformation engine with semantic SQL understanding.
Impact: Enhances Fivetran’s platform for data movement, transformation, and activation.
Acquisition Context: Second acquisition of 2025, following Census for reverse ETL.
Financial Milestone: Fivetran surpassed $300M in annual recurring revenue in 2024.
Source: Business Wire, September 3, 2025
Fivetran’s acquisition of Tobiko Data bolsters its position as the only fully managed platform combining data movement, transformation, and activation. Tobiko’s technology, designed for modern, production-grade environments, features an intelligent transformation engine that eliminates redundant runs, reducing compute costs and enabling faster testing, validation, and deployment. Its open-source tools, SQLMesh and SQLGlot, provide semantic SQL understanding, enhancing reliability and efficiency. George Fraser, Fivetran’s CEO, stated, “With Tobiko Data, we’re expanding our transformation capabilities to meet that demand – and doing it with an open foundation that encourages transparency, innovation, and interoperability”.
Tyson Mao, co-founder of Tobiko Data, added, “We built Tobiko Data to make data transformation more collaborative, transparent, and predictable. By joining forces with Fivetran, we can scale these capabilities globally”. The acquisition integrates Tobiko’s team, including experts from Airbnb, Apple, and Netflix, into Fivetran’s operations.
This acquisition, Fivetran’s second in 2025 after Census, enhances its ability to deliver AI-ready data for analytics, operations, and AI applications. Tobiko’s technology supports production-grade environments, offering features like intelligent model tracking to optimize workflows. Fivetran’s platform now supports a broader ecosystem, including Amazon S3, Azure Data Lake Storage, Microsoft OneLake, and Google Cloud Storage, with integration for major data catalogs and open table formats like Iceberg. This positions Fivetran to compete with players like Databricks and Snowflake in the data integration market.
Fivetran reported over $300 million in annual recurring revenue in 2024, reflecting strong market traction. The acquisition aligns with the growing demand for AI-ready data, with 89% of enterprise leaders planning to use proprietary data for LLM training in 2025, per Fivetran’s research. Tobiko’s prior $21.8 million funding round in June 2024, backed by Fivetran’s CEO George Fraser among others, underscores its strategic fit.
Fivetran, trusted by companies like OpenAI, LVMH, Pfizer, Verizon, and Spotify, centralizes data from SaaS applications, databases, and files into cloud destinations. Its high-performance pipelines and enterprise-grade security empower organizations to modernize data infrastructure and power AI-driven outcomes.
Tobiko Data, founded in 2022, develops open-source tools SQLMesh and SQLGlot for efficient data transformation. Its technology simplifies building reliable data pipelines, competing with tools like dbt Labs.
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