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Five9, Inc., provider of the Intelligent CX Platform, has appointed Jay Lee as Chief Marketing and Growth Officer, effective April 6, 2026. The new role combines global marketing with revenue strategy and operations to build a more aligned and insights-driven go-to-market engine.
This appointment comes at a key moment as Five9 accelerates its leadership in AI-powered customer experience. The unified role will help translate customer insights into measurable business outcomes and strengthen brand positioning in a rapidly evolving CX landscape.
“Jay’s appointment comes at a defining moment for Five9 as we continue to accelerate our leadership in AI-powered customer experience,” said Amit Mathradas, CEO, Five9. “His ability to connect sales and customer-facing teams with underlying data and analytics to influence how we market is exactly what companies need in this next era of CX. Jay brings a rare combination of strategic marketing vision, creativity, and operational rigor, with a deep understanding of how to translate customer insight into meaningful business outcomes. As we advance our CX vision, where human expertise and AI work seamlessly together, Jay will be instrumental in helping our customers unlock greater value from their customer experience investments.”
“I’m thrilled to join Five9 at such a pivotal moment,” said Jay Lee, Chief Marketing and Growth Officer, Five9. “Customer experience, data, and commerce are converging faster than ever, and Five9 is uniquely positioned to lead that transformation. I look forward to working with the team to strengthen our brand further, deepen customer relationships, and drive measurable business impact through innovative, data-driven marketing and GTM strategies.”
Jay Lee joins Five9 from Icertis, where he served as Chief Marketing Officer, leading global marketing, sales development, brand, demand generation, and GTM planning. Previously, he was Chief Marketing Officer at Avalara, where he drove global demand generation and communications strategies to support commercial growth.
His earlier career includes senior leadership roles at GE Capital, American Express, and PayPal, giving him deep experience across B2B and B2C organizations. Lee is recognized for his collaborative leadership style, emphasis on mentorship, and data-first approach to go-to-market strategy.
About Five9
Five9 empowers organizations to create hyper-personalized and effortless AI-driven customer experiences that deliver better business outcomes. Powered by Five9 Genius AI, the Five9 Intelligent CX Platform is trusted by 3,000+ customers and 1,400+ partners globally. The New CX starts here, and it's at the heart of every winning experience.
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