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Experian has achieved notable recognition in the AI industry, winning the "Best Return on AI" award in the 2025 Dataiku Frontrunner Awards. The company's Marketplace platform was honored for delivering the highest, clearest, and most auditable financial return from an AI initiative, highlighting a successful shift from predictive analytics to autonomous, value-driven action.
Experian Marketplace won Dataiku's 2025 "Best Return on AI" Frontrunner Award.
The platform was recognized for delivering the highest and most auditable financial return.
Its AI capabilities provide dynamic, personalized credit and loan offers to consumers in real-time.
Centralized cloud data and integration with Dataiku enable efficient and secure personalization.
The award underscores the business impact of moving from predictive analytics to autonomous AI action.
This initiative aligns with Experian's broader strategy to use AI for financial empowerment and access.
The Dataiku Frontrunner Awards spotlight organizations driving transformative impact through data and AI, with a 2025 focus on the shift to autonomous systems. Experian's investment in cloud infrastructure has securely centralized consumer data, dramatically increasing the efficiency of its authorized use. This foundation powers the AI within Experian Marketplace, a leading shopping platform for credit cards, personal loans, and auto insurance.
The platform's sophisticated AI analyzes complex data to deliver highly tailored financial product selections to consumers. This puts control in the hands of shoppers, providing them with personalized offers and the confidence to apply for credit. Rakesh Patel, Executive Vice President of Experian Marketplace at Experian, stated: “We’re harnessing AI to deliver more personalized experiences and smarter financial choices for millions of consumers, helping them realize their financial goals with credit education, individualized approaches to saving money, and finding the right loan that fits their finances.”
The integration of Dataiku’s platform allows Experian to more effectively combine complex data and modeling techniques to act in real-time. This capability is central to delivering the clear, auditable financial return that earned the award. The AI-driven personalization benefits both consumers and financial partners by creating more efficient and effective connections.
This award-winning work is part of Experian's larger commitment to deploying AI responsibly. “Experian is committed to championing generative AI as a force for good. By pairing innovation with a strong focus on fairness, privacy and trust, we aim to deliver real benefits that empower individuals and businesses to make informed financial decisions and broaden access to credit,” added Patel. Complementary tools like the Experian Virtual Assistant extend this AI-driven guidance directly within the consumer membership experience.
Experian's Dataiku Frontrunner Award validates a clear model for achieving measurable ROI from AI investments. By focusing on secure data centralization, real-time personalization, and tangible consumer outcomes, Experian Marketplace demonstrates how AI can be leveraged for both business value and consumer financial empowerment, setting a benchmark for the industry.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,100 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
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