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Elliptic Labs, a global leader in AI Virtual Smart Sensors, has expanded its reach by integrating its innovative technology into six new smartphone models launched in August 2025. This milestone underscores the company’s growing influence in the smartphone industry, enhancing user experiences across major brands.
Elliptic Labs has successfully deployed its AI Virtual Smart Sensor Platform on six smartphone models in August 2025, including the HONOR Play 70 Plus, vivo TR4, iQOO Z10R, Xiaomi’s Redmi Note 15 and Redmi Note 15 Pro, and Transsion’s Infinix GT30. “Elliptic Labs' AI Virtual Smart Sensor Platform was launched on six smartphone models in August 2025, bringing our total to 45 smartphone model launches year-to-date 2025,” said Laila Danielsen, CEO of Elliptic Labs. This brings the company’s 2025 total to 45 models, reinforcing its dominance in AI-driven sensor technology.
The cornerstone of Elliptic Labs’ technology is its AI Virtual Proximity Sensor, branded as INNER BEAUTY, which detects when a user holds their phone to their ear during calls. This feature disables the screen’s touch functionality and turns off the display, preventing unintended actions like hanging up and conserving battery life. Unlike traditional hardware-based sensors, Elliptic’s software-only solution delivers robust proximity detection, reducing device costs and eliminating supply chain risks, making it a game-changer for smartphone manufacturers.
Elliptic Labs’ collaboration with leading smartphone brands like HONOR, vivo, Xiaomi, and Transsion highlights its ability to integrate seamlessly across diverse platforms. The AI Virtual Smart Sensor Platform leverages proprietary deep neural networks and cloud-based Large Language Models (LLMs) to process system-level telemetry data, enhancing personalization, privacy, and productivity. With over 500 million devices already equipped, Elliptic’s technology ensures intuitive, user-friendly experiences across operating systems and applications.
The deployment of Elliptic Labs’ AI sensors in these six models demonstrates the company’s role in shaping the future of smartphone technology. By replacing hardware sensors with software solutions, Elliptic not only lowers production costs but also enables manufacturers to deliver innovative, efficient devices. The company’s focus on contextual intelligence ensures that devices better adapt to user environments, setting a new standard for smartphone functionality.
Elliptic Labs’ latest launch of its AI Virtual Smart Sensor Platform across six smartphone models in August 2025 solidifies its leadership in AI-driven sensor technology. With a growing footprint in the global smartphone market, the company continues to drive innovation, delivering cost-effective, user-centric solutions for a connected world.
Elliptic Labs’ AI Virtual Smart Sensor Platform™ brings contextual intelligence to devices, enhancing user experiences. Our technology uses proprietary deep neural networks to create AI-powered Virtual Smart Sensors that improve personalization, privacy, and productivity. Currently deployed in over 500 million devices, our platform works across all devices, operating systems, platforms, and applications. By utilizing system-level telemetry data to cloud-based Large Language Models (LLMs), the AI Virtual Smart Sensor Platform delivers the unrivaled capability to utilize output data from every available data source. This approach allows devices to better understand and respond to their environment, making technology more intuitive and user-friendly. At Elliptic Labs, we’re not just adapting to the future of technology – we’re actively shaping it. Our goal is to continue pushing the boundaries of contextual intelligence, creating more intuitive and powerful experiences for users worldwide. Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taiwan, and Japan. The company is listed on the Oslo Stock Exchange. Its technology and IP are developed in Norway and are solely owned by the company.
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