Ekimetrics has announced its first acquisition: the U.S.-based firm Actable, a specialist in AI-powered customer analytics. This move strengthens Ekimetrics' presence in North America and deepens its integrated offerings for marketing and sales optimization, combining Actable's granular customer intelligence technology with Ekimetrics' established platform and consulting expertise.
Ekimetrics, a global data and AI consultancy, acquires U.S.-based customer analytics firm Actable.
This is the first acquisition under Ekimetrics' new "Elevate" strategic plan aiming for global leadership by 2028.
The deal strengthens Ekimetrics' North American presence and deepens its marketing/sales AI offerings.
Actable brings predictive models for customer behavior (propensity, churn, CLV) and data integration technology.
The combined entity will offer an integrated "platform & service" model for customer intelligence.
Actable will continue its mission and support its tech partners as part of Ekimetrics.
The acquisition of Actable is a cornerstone of Ekimetrics' strategic roadmap. It directly supports two key goals: accelerating the company's footprint in the crucial North American market and developing hyper-specialized AI use cases for core business functions. For Ekimetrics, which already generates 50% of its revenue internationally, this move solidifies its position as a global player. It combines Ekimetrics' historical strength in measuring marketing and sales effectiveness with Actable's deep technical stack for customer data integration and predictive analytics.
The merger is designed to create a more powerful, integrated value chain for clients. Ekimetrics brings expertise in understanding broad performance drivers and profit-and-loss optimization. Actable contributes a granular, "customer intelligence" capability, including standardized predictive models for buying propensity, churn risk, and Customer Lifetime Value (CLV). The goal is to offer CMOs and sales leaders a unified approach—from measuring overall return on investment to enabling personalized customer activation—all built on a reliable, governed data foundation.
Executives from both companies framed the acquisition as a fusion of complementary strengths. Jean-Baptiste Bouzige, CEO of Ekimetrics, stated it enables a "better integrated data and AI value chain" for delivering long-term client impact through a unique "'platform & service' model." Matt Geitzer, CEO of Actable, highlighted the acceleration of their shared mission, noting that integration will allow global companies to rely on "a single partner that unites business applications, trusted data, and artificial intelligence."
Ekimetrics' acquisition of Actable signals a strategic consolidation in the competitive data and AI consulting landscape. By bringing a technology-focused customer analytics capability in-house, Ekimetrics is moving beyond pure consultancy towards a more integrated, product-enabled service model. This approach aims to provide large enterprises with a streamlined path from data to AI-driven business impact, particularly in the high-value domains of marketing and sales, positioning the combined entity as a formidable end-to-end partner for global digital transformation.
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