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  • Echo360’s GoReact and Macmillan Learning Expand Partnership for AI-Powered Skill Assessment
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Echo360’s GoReact and Macmillan Learning Expand Partnership for AI-Powered Skill Assessment


Echo360’s GoReact and Macmillan Learning Expand Partnership for AI-Powered Skill Assessment
  • by: Business Wire
  • |
  • July 10, 2025

Echo360’s GoReact, a leader in AI-powered video-based assessment, and Macmillan Learning have announced an expanded partnership to enhance authentic assessment and skill development. Unveiled on July 9, 2025, in New York, this collaboration integrates GoReact’s AI Assistant into Macmillan’s Achieve platform, empowering instructors to deliver personalized feedback and help students build critical communication skills for college and career success.

Quick Intel

  • GoReact and Macmillan Learning deepen partnership for AI-driven assessment.

  • Integrates GoReact’s AI Assistant into Macmillan’s Achieve platform.

  • Targets communication skills gap, with 73.3% of employers prioritizing them.

  • Enables video-based practice, feedback, and skill mastery from anywhere.

  • Partnership began in 2017, now scales with Echo360’s Echosystem.

  • Aims to prepare students for workplace success through real-world skills.

Addressing the Communication Skills Gap

The National Association of Colleges and Employers (NACE) Job Outlook 2024 reports that 73.3% of employers value oral and written communication skills in graduates, yet only 47.5% find students proficient, highlighting a significant gap. The expanded partnership addresses this by integrating GoReact’s AI-powered video assessment tools into Macmillan Learning’s Achieve platform, enabling instructors to provide targeted, real-time feedback. “Today’s students need more than knowledge, they also need the confidence and communication skills to succeed in the real world,” said Susanne Jeans, Macmillan Learning Program Director.

AI-Enhanced Video Feedback

GoReact’s platform allows students to record and share videos for skill practice and assessment, receiving instant AI-driven feedback via its AI Assistant. Features include automated speech analytics for pacing, filler words, and pauses, as well as time-stamped, searchable transcripts. This enables students to reflect, identify improvement areas, and build confidence and competence. “Macmillan Learning has been one of our most innovative partners and this partnership is purpose-built to reimagine teaching and learning in a skills-first world,” said Jeff Peterson, Global Chief Growth and Marketing Officer at Echo360.

Scaling a Long-Standing Partnership

Since 2017, Macmillan Learning has integrated GoReact’s video-based assessment tools into its LaunchPad platform, becoming the first major publisher to do so. The expansion leverages Echo360’s Echosystem™, the world’s first Learning Transformation Platform™, to scale these tools globally, enhancing personalized learning and engagement. The integration into Achieve adds AI-powered features like real-time analytics and emoji reactions, allowing instructors to adjust teaching dynamically and improve learning outcomes.

Impact on Educators and Students

The partnership equips instructors with efficient tools to deliver personalized feedback at scale, reducing administrative time and enhancing engagement. Students benefit from flexible, video-based practice that fosters skill mastery, particularly in communication courses. With Echo360 serving over 5 million learners across 2,000 institutions, this collaboration amplifies access to innovative tools, preparing students for workforce demands.

Echo360’s GoReact and Macmillan Learning’s expanded partnership sets a new standard for skills-based education, using AI to deliver authentic, scalable assessment solutions that bridge the gap between academic preparation and professional success.

 

About GoReact

GoReact, now part of Echo360’s Echosystem™, simplifies skills-based learning and assessment by providing more chances to practice, reflect and evaluate progress using the power of video. By providing evidence of competency, along with personalized feedback and AI-enabled tools, GoReact elevates skill development that transforms potential into mastery. More than 800 academic institutions and companies worldwide use GoReact to enable skill development. 

About Macmillan Learning

Macmillan Learning is a privately-held, family-owned company that inspires what’s possible for every learner. We envision a world in which every learner succeeds. Through our content, tools and services, we aim to make that a reality.

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