Dynata, the world's largest first-party data company for insights, activation and measurement, has announced the appointment of Marcus Casal as Chief Product and Technology Officer (CPTO). Marcus will join Dynata's executive leadership team, leading product development, AI and data strategy, and engineering to accelerate AI innovation, product growth, and platform transformation.
The appointment advances Dynata's strategy to drive growth by applying its verified human panel and data capabilities to evolving customer needs across research, media, and AI markets. Casal will leverage his proven product, technology, and AI expertise to accelerate automation, strengthen data science capabilities, and modernize how Dynata develops and delivers data offerings that help organizations move faster and act with confidence.
"Marcus joins Dynata at a pivotal moment in our evolution," said Mike Petrullo, Chief Executive Officer of Dynata. "As we continue to transform our business and invest in the future, we need leaders who can bring together product vision, technology execution, data strategy, and innovation. Marcus has repeatedly demonstrated an ability to modernize platforms, leverage artificial intelligence to unlock growth, and lead complex global organizations through transformation. His experience and leadership will be instrumental as we deliver the next generation of solutions for our clients."
Casal has more than 25 years of experience leading technology, product, engineering, data, and operations organizations across global enterprises. Most recently, he served as Chief Technology Officer at Lionbridge, a global provider of AI-powered language, content, and data solutions. During his tenure, he evolved services businesses into technology-enabled, AI-powered platforms.
Prior to Lionbridge, Casal held executive leadership positions with Acolad and its predecessor company, AMPLEXOR International, where he led global product, technology, engineering, and data teams. Throughout his career, he has guided organizations through growth transformations, platform modernization initiatives, AI innovation programs, and major business transitions.
"Dynata's verified human panel gives us a strong foundation to serve the next generation of research and AI customers," said Casal. "I look forward to working with Mike and the team to turn that strength into products customers can access quickly and use repeatedly, integrating human judgment into AI workflows for training, evaluation, and measurement."
As CPTO, Casal will lead the integration of product, technology, engineering, AI, and data capabilities under a unified leadership structure designed to create stronger alignment between strategy, innovation, execution, and customer outcomes, enabling faster decision-making, greater organizational agility, accelerated product development, and enhanced value creation for clients.
"The quality and scale of Dynata's verified first-party data is a genuine competitive advantage, and technology, data, and AI are increasingly central to how we help clients unlock it," Petrullo added. "Marcus brings the vision, credibility, and execution capabilities needed to help Dynata innovate faster, modernize our platforms, better leverage our unique data assets and unlock new opportunities across our business. We are thrilled to welcome him to Dynata."
About Dynata
Dynata is the world's largest first-party data company for insights, activation, and measurement. With a reach that encompasses millions of consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing return on investment. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe, and Asia Pacific.
