DriveCentric, the AI Engagement Platform built for retail dealerships, has announced partnership with Data Axle to help dealers uncover sales and service opportunities buried in fragmented, outdated customer records. Partnership helps dealerships improve data quality, strengthen consumer identity, and power more intelligent engagement across entire dealership.
Customers move, change phone numbers and sell vehicles. Dealership data needs to be continuously refreshed and verified. Data Axle's consumer and automotive data capabilities will help DriveCentric bring those changes into focus, giving dealers current, comprehensive view of their customers and households.
Combined with DriveCentric's recently announced Customer Data Platform, Data Axle's capabilities will improve data powering DriveCentric's native marketing, Genius AI, AI Agents, and engagement workflows across customer lifecycle.
"Dealers have spent decades accumulating enormous amounts of customer, vehicle, and lead data, but much of that information lives across disconnected systems and inevitably becomes incomplete, duplicated, or outdated. Our strategy is to bring that information together into one customer data platform embedded natively in the DriveCentric Engagement Platform, establish a stronger identity for the customer and household, and then make that intelligence actionable across Sales, Service, F&I, and Marketing. Partnering with a trusted data provider like Data Axle gives our dealers another powerful option for cleansing, enriching, and improving that foundation before our Genius AI and AI Agents put it to work," said Joe Hampton, Head of Corporate Development and Partnerships at DriveCentric.
Participating dealers will be able to connect customer and household records, validate and update contact information, and add attributes to support more informed targeting and engagement. Services also include National Change of Address updates and National Do Not Call Registry screening to support compliance workflows.
"As AI takes on more of the customer relationship, the quality of a dealership's data becomes part of the quality of its service," said Andrew Frawley, CEO of Data Axle. "Dealers will be judged on how well they recognize what has changed in a customer's life and respond with something useful. That's where better data earns its value."
Partnership also expands DriveCentric Partner Hub and reflects strategy of pairing natively built technology with strategic partnerships across dealer ecosystem positioning dealers should have choice in technologies and data providers with centralized platform where capabilities work together.
About DriveCentric
DriveCentric is AI Engagement Platform built for automotive dealerships helping engage customers across ownership lifecycle through native AI, unified customer data, modern communications and intelligent automation within single platform connecting Sales Service F&I Marketing around unified customer relationship.
About Data Axle
Data Axle is leader in data and growth intelligence powering comprehensive B2B and B2C data assets connecting data to decisions through ProfileFuse SignalFuse Salesgenie delivering complete view of businesses and people.
