DriveCentric today announced the Customer Data Platform, a new data foundation designed to help dealership groups bring customer information together across rooftops, systems, and interactions. The CDP will connect customer information across rooftops and systems to support more unified view of customer relationship.
Dealer groups have grown more connected, but systems underneath them often still organize customer information in silos. A customer may purchase vehicle at one rooftop, service at another, submit lead through different store, and communicate with multiple teams over course of relationship.
DriveCentric developed its CDP to create shared data foundation across group, bringing customer, vehicle, transactional, service, communication, and interaction data together into more complete customer record. CDP builds on integrations DriveCentric already maintains, so unified data stays clean, compliant, and inside one platform.
"Dealer groups increasingly operate as connected businesses, but customer data is still too often fragmented by store and by system," said Matt Leone, Chief Executive Officer at DriveCentric. "We believe the next generation of dealership engagement has to understand the customer across the entire relationship, not just the most recent lead or the store where that record happens to live."
"Our customers don't think of themselves as belonging to one store. They buy at one rooftop, service at another, and expect us to know them at every one," said Dennis Gingrich, Sales and Finance Director, The Niello Company. "The hardest part of running a group is seeing that complete relationship, and that is exactly the problem DriveCentric is solving with their new CDP. They have been a true partner to Niello, and this is where dealership technology needs to go."
As dealership technology becomes more dependent on AI, automation, and real-time reporting, quality of underlying customer information becomes increasingly important. DriveCentric sees CDP as data layer supporting consistent understanding across engagement, reporting, AI.
"AI gets a lot of attention, but the data underneath it matters just as much," said Michael Affronti, Chief Product and Business Officer at DriveCentric. "If a system only understands one interaction or one rooftop, it only understands part of the customer. We are building the foundation so that future intelligence across the platform can start with better context."
"CDP is not about giving dealership teams another place to manage data," said Affronti. "It is about creating a stronger foundation underneath the tools they already use and the intelligence we are building for what comes next."
About DriveCentric
DriveCentric is the AI Engagement Platform built for automotive dealerships. The platform helps teams manage customer relationships, improve follow-up, automate key workflows, and engage customers across the ownership lifecycle. With deep automotive expertise, purpose-built AI, and tools designed around real dealership processes, DriveCentric helps teams move faster, stay accountable, and create better customer experiences.
