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DoubleVerify (“DV”), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the launch of AI-powered pre-screen content controls on Meta Threads feed. The new capabilities enable advertisers to avoid content they deem unsuitable before ads are served, strengthening brand protection while improving campaign performance.
DV launches AI-powered pre-screen content controls on Meta Threads feed for pre-bid brand protection.
Builds on October 2025 expansion of post-bid brand suitability measurement on Threads.
30 additional content-level avoidance categories including Youth Entertainment and Gambling.
Controls refreshed automatically on hourly basis with no manual intervention.
Powered by DV Universal Content Intelligence analyzing video, image, audio, and text signals frame-by-frame.
Part of DV's Media AdVantage Platform combining media verification, ad performance optimization, and outcomes measurement.
“Advertisers expect more control over the environments where their advertising appears,” said Mark Zagorski, CEO of DoubleVerify. “With AI-powered content-level controls on Threads, we're helping brands better align ads with content that meets their standards while driving stronger performance and measurable outcomes.”
This release builds on DV's October 2025 expansion of post-bid brand suitability measurement across Meta's Threads feed. Together, pre-screen protection and post-bid measurement provide advertisers with a comprehensive, end-to-end approach to media quality. DV's pre-screen controls evaluate content before impressions are transacted, helping advertisers avoid placements that fall below their defined brand suitability thresholds. Post-bid measurement then analyzes delivered impressions, offering transparency into where ads appeared and how they aligned with brand expectations.
DV's pre-screen controls automatically identify and avoid content under DV's Brand Risk Floor and Brand Suitability Tiers. Furthermore, DV is giving advertisers greater flexibility over content alignment on Threads with 30 additional content-level avoidance categories—including Youth Entertainment and Gambling—enabling more granular control beyond core brand risk and suitability settings.
DV's content-level avoidance controls on Threads feed are refreshed automatically on an hourly basis, requiring no manual intervention and ensuring advertisers are continuously protected as content evolves. This release is powered by DV Universal Content Intelligence, the company's AI-driven classification engine that analyzes video, image, audio and text signals to deliver accurate, scalable content classification across environments. For video, DV reviews content frame by frame, using advanced key frame extraction to remove redundant visual elements.
DoubleVerify (“DV”) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
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