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DoubleVerify, the leading software platform for media quality verification, advertising performance optimization, and campaign outcomes measurement, has been named a finalist for “Best Use of Technology” in the Digiday Marketing and Advertising Awards Europe. The recognition highlights DV’s News Accelerator initiative, which leverages AI-powered brand suitability technology to enable advertisers to confidently access valuable news environments while maintaining precise contextual alignment and control.
“News is essential to an informed society, but outdated or overly conservative brand suitability controls can limit advertisers’ ability to engage with it effectively,” said Jack Marshall, Head of News at DoubleVerify. “This nomination underscores the impact of using smart, sophisticated technology to help brands support journalism while maintaining their suitability and performance goals.”
Advertisers face the ongoing challenge of balancing media quality, reach, and performance in news environments. DV’s technology addresses this by moving beyond rigid keyword controls to AI-powered, page-level classification that captures nuance and context. This allows brands to scale investment in news publishers while ensuring alignment with suitability standards and protecting brand reputation.
The News Accelerator initiative supports a healthier media ecosystem by empowering advertisers to engage confidently with journalism. Through dynamic controls and transparent measurement, DV helps brands contribute to sustainable news funding without compromising safety or performance objectives.
This finalist recognition builds on DV’s broader commitment to advancing brand suitability. Recent enhancements include expanded content categories and the formation of the DV News Accelerator Publisher Council, bringing leading publishers together to shape standards, increase transparency, and build advertiser trust in news inventory.
DV’s brand suitability capabilities are a core component of the Media AdVantage Platform, which integrates media verification, performance optimization, and outcome measurement to maximize return on ad spend. By combining AI intelligence with real-time controls, DV enables advertisers to achieve superior outcomes across multi-channel campaigns while supporting high-quality media environments.
Winners of the Digiday Marketing and Advertising Awards Europe will be announced later in 2026.
About DoubleVerify
DoubleVerify (“DV”) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
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