Disco, the AI-powered commerce media platform, announced today launch of Disco Pre-Purchase, new format that places advertiser-funded cash-back offer directly inside checkout environments. Shoppers can opt in to receive up to $30 back on order they are completing, giving merchants new source of media revenue at point of highest purchase intent.
Pre-Purchase adds new monetizable surface to Disco's commerce media platform, alongside existing post-purchase placements. Cash rewards funded by advertiser, so merchants retain full order value and existing promotional budget. Merchants earn roughly $3.50 per eligible checkout, and offer unit has been shown to lift conversion rates by 3% or more.
Format currently available on Shopify and with planned expansion to additional ecommerce platforms, drives ad revenue and conversions, full stop. Merchants can likewise run Pre-Purchase behind holdout test to measure performance on own traffic.
We're careful about anything we add to checkout because that moment has to stay simple and valuable. Pre-Purchase earns its place: customer gets real cash-back benefit, advertiser funds it, and we get extra revenue from transaction that was already happening.
Checkout is where economics of transaction become final, so even small changes to experience have to earn place. Pre-Purchase gives shopper meaningful value at that moment, with advertiser funding reward. Early pilots showing meaningful new revenue stream for merchants alongside higher order completion rates.
With Pre-Purchase, shopper experience stays inside merchant checkout: one line and one checkbox, followed by claim process after purchase. Pre-Purchase delivered as native Shopify checkout extension, and works across desktop and mobile checkout, including simple drag-and-drop installation process.
For merchants already using Disco after sale, Pre-Purchase adds separate checkout revenue stream without replacing existing placements. Format currently onboarding merchants directly during launch phase, with self-serve onboarding in active development.
About Disco
Disco is commerce media platform that monetizes full purchase journey — from checkout to delivery, from returns to loyalty, from inbox to app. At its core is OffersAI, intelligence engine that matches verified shoppers to relevant offers in real time, drawing on proprietary commerce graph of 160M+ shopper profiles, $50B in historical transaction data, and 1,000+ premium advertisers. With it, Disco helps SaaS platforms launch own media businesses, helps retailers earn from every transactional touchpoint, and helps advertisers reach high-LTV customers at moments of peak intent.
