Desay SV, a leading mobility technology provider, and NTT DATA, a global digital business and technology services leader, have announced a strategic collaboration to develop a next-generation software-defined vehicle (SDV) platform. The partnership aims to reshape the automotive industry by integrating AI and creating a fully networked digital ecosystem that benefits both vehicle manufacturers and end customers.
Desay SV and NTT DATA have formed a strategic partnership to develop a next-generation SDV platform.
The collaboration combines Desay SV's intelligent vehicle solutions with NTT DATA's global IT infrastructure and AI expertise.
The platform aims to create a seamlessly connected ecosystem from the vehicle to the cloud.
It will help vehicle manufacturers offer new digital services and revenue streams.
The partnership focuses on using AI across the entire SDV stack for enhanced user experience and autonomous features.
Data control and compliance with regional regulations are prioritized through NTT DATA's localized IT infrastructure.
The collaboration between Desay SV and NTT DATA is designed to provide a new digital foundation for the mobility of tomorrow. The partnership combines the innovation and speed of Desay SV with the global technological and cybersecurity strengths of NTT DATA. This synergy will enable the development of a connected ecosystem spanning the entire digital landscape, from in-vehicle systems to cloud services and mobile apps. This integrated approach allows vehicle manufacturers to offer seamless digital services, unlock new revenue streams from data-driven services, and ensure full control over customer data while complying with regional regulations.
Artificial intelligence is a central element of this partnership, and it will be integrated across the entire SDV stack. From edge intelligence within the vehicle to cloud-based analytics, AI will enable personalized driving experiences and autonomous decision-making. The platform will also support advanced multimodal interactions, including voice commands, gestures, and eye tracking. This focus on AI is intended to revitalize the automotive market by accelerating development cycles and allowing manufacturers to bring cutting-edge technologies to market with greater speed and efficiency.
"The partnership allows us to combine our innovative strength with NTT DATA's global infrastructure, cybersecurity and compliance expertise. Together, we will create a future-proof SDV platform that meets the requirements of both vehicle manufacturers and end customers. In this context, it is particularly important that NTT DATA enables the entire development and data processing to be in Europe, with Europe, for all."
"Our collaboration with Desay SV is not limited to technology," explains Ralf Gebhart, Senior Vice President Automotive at NTT DATA. "It's about nothing less than creating a new digital foundation for the mobility of tomorrow. By combining AI-driven development with secure, localized solutions and the innovative power of the SDV market, we enable vehicle manufacturers to provide intelligent, personalized, and regulatory-compliant solutions at high speed."
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