Deeplumen, an AI infrastructure company specializing in next-generation commerce, has launched an open-source Universal Commerce Protocol (UCP) SDK for Java. This release follows Google's introduction of UCP as an open standard for agentic commerce, providing brands with a structured, enterprise-ready path to integrate native discovery and direct checkout within Google's AI experiences without overhauling existing systems.
Quick Intel
Deeplumen has introduced an open-source Java SDK for Google's Universal Commerce Protocol (UCP), empowering brands to participate in the emerging agentic commerce ecosystem. This move aligns with the industry's pivot toward autonomous, AI-driven transaction models.
Transitioning from Human to Agent-Centric Commerce Commerce discovery and execution are evolving rapidly as AI agents assume greater responsibility in shopping workflows. Traditional marketing optimized for human perception through emotional and narrative techniques. In contrast, AI agents evaluate opportunities based on structured, verifiable parameters such as product data accuracy, availability, pricing transparency, and transaction reliability. Deeplumen's UCP SDK for Java enables brands to provide the high-fidelity information AI agents require to discover, evaluate, and complete purchases directly within AI interfaces.
"Traditional marketing is about optimizing for 'perception.' AI agents optimize for parameters," said Joy Wu, COO at Deeplumen. "In the M2AI (Marketing to AI) era, the goal isn't to create 'brand illusions,' but to provide high-fidelity, structured data that allows AI agents to discover, verify, and execute transactions seamlessly. We aren't just building tools; we are building a protocol for the future of trade."
Strategic Choice of Java for Enterprise Readiness While Python dominates many AI development environments, Java remains the backbone of much enterprise e-commerce infrastructure, including ERP systems, large-scale retail platforms, and order management solutions. The UCP SDK for Java offers:
This approach allows brands to adopt agentic commerce standards without costly system rebuilds, accelerating participation in AI-driven shopping journeys.
Advancing the M2AI Infrastructure Vision Deeplumen's UCP SDK represents an early milestone in its broader mission to develop the protocols and infrastructure for M2AI commerce. As AI agents increasingly influence purchasing decisions, product visibility, data quality, and transactional reliability will determine competitive advantage. Deeplumen aims to position brands as the preferred choice for AI buyers by ensuring their offerings are easily discoverable, verifiable, and executable in agentic environments.
The SDK is now publicly available:
Deeplumen continues to expand its ecosystem with upcoming products designed to support the full spectrum of autonomous commerce.
About Deeplumen
Deeplumen is an AI-first technology company focused on the intersection of AI agents and global commerce. As the pioneers of the M2AI (Marketing to AI) framework, Deeplumen builds the protocols, infrastructure, and connectors that allow brands to thrive in an era where machines represent the consumer.
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