Decision Counsel has announced the launch of its Revenue Activation practice, with Amanda Sussan joining the firm to lead the new practice as Head of Revenue Activation. The practice will help B2B organizations turn growth strategy into integrated growth programs across marketing, sales, and customer teams.
Decision Counsel launches Revenue Activation practice for B2B go-to-market alignment.
Amanda Sussan named Head of Revenue Activation with 15+ years of experience.
Combines go-to-market planning, revenue operations, demand generation, and ABM.
Practice integrates with existing strategy, content, and creative capabilities.
Sussan previously served as Revenue Operations Strategy Consultant at 2X.
Decision Counsel serves brands including Hulu, Dun & Bradstreet, and Cisco.
Decision Counsel's Revenue Activation practice will help B2B organizations turn growth strategy into integrated growth programs across marketing, sales, and customer teams. The practice will combine go-to-market planning, revenue operations, demand generation, account-based marketing, technology optimization, and performance measurement with Decision Counsel's existing strategy, content, and creative capabilities to drive measurable business impact. The launch comes as AI, agentic workflows, and a rapidly evolving go-to-market landscape are reshaping how B2B brands grow and operate.
Most recently, Sussan served as a Revenue Operations Strategy Consultant at 2X, where she advised organizations on revenue operations strategy to support efficient growth through demand generation and account-based integrated campaigns. She brings more than 15 years of experience in revenue operations, go-to-market strategy, and marketing technology, with leadership roles at Televerde, Allocadia, Agreement Express, and Talemetry. Throughout her career, she has led marketing, sales development, and customer success teams, implemented and optimized revenue technology platforms, and helped organizations improve marketing and sales alignment.
"I've never been more bullish and excited about the state of marketing than I am today," said Sal Fuentes, CEO, Decision Counsel. "AI, agentic workflows and a rapidly evolving go-to-market landscape are reshaping how B2B brands grow and operate, but those forces are also making it profoundly easier—and often in not-so-obvious ways—for teams, systems and strategies to become misaligned. Amanda brings the expertise and acumen needed to solve that challenge. As Decision Counsel's Head of Revenue Activation, she will be invaluable in helping our clients build the scalable, resilient revenue engines they need to thrive in this new era of growth."
"Decision Counsel's Revenue Activation practice has a clear mission: help B2B organizations align their revenue teams, optimize their go-to-market operations and build more scalable growth engines," said Sussan. "As passionate and fascinated as I am by emerging technologies, the tools we use and the innovations shaping our industry, the truth is this: for any organization, the most critical factor that determines its long-term success is its people. With this opportunity to work alongside such talented colleagues and partner with the exceptional leaders and teams at the companies we serve, I am excited for the possibilities ahead and look forward to helping our clients unlock scalable and sustainable growth."
About Decision Counsel
Launched in 2005, Decision Counsel is a content marketing and strategy firm known for its dynamic activations and innovative growth strategies. The firm architects, develops, and delivers programs focused on building brands, driving sales, and fostering sustainable customer relationships for household name brands such as Hulu, Northstar Travel Group, Dun & Bradstreet, Prudential, Cisco, and Media Radar, among many others. Its executives conduct their operations under the philosophy that "basic is the enemy" and are dedicated to creating fresh thinking, relevant programs, and strategic focus.
