Decile has announced the launch of the Decile MCP, enabling marketers to access Decile's ecommerce analytics, customer insights, and audience segment creation tools directly within AI assistants such as Claude and ChatGPT. Rather than switching between dashboards or exporting reports, marketers can ask natural language questions about their customers and immediately turn those insights into actionable audience segments.
Decile launches MCP for ecommerce analytics and activation in AI platforms.
Marketers can ask natural language questions about customer data.
Create and save audience segments for advertising and marketing campaigns.
Responses grounded in enriched first-party customer data.
Available through Anthropic Connectors Directory, ChatGPT, and MCP-compatible clients.
Designed for ecommerce brands to consolidate analytics and marketing workflows.
Using the Decile MCP, marketers can ask questions such as, "Which personas are most valuable to my brand?" or "Create a segment of female homeowners between 30-45." Within the same conversation, users can create and save audience segments for activation on connected advertising and marketing platforms, streamlining workflows while reducing the time between analysis and execution. Unlike general-purpose AI tools that rely on limited context, the Decile MCP grounds every response in a brand's own customer data which has been enriched by Decile, including purchase history, lifetime value, demographics, and other ecommerce-specific insights.
The MCP provides conversational access to ecommerce customer analytics using natural language; agentic audience creation and segmentation from within enterprise AI platforms; and responses grounded in enriched first-party customer data and ecommerce-specific modeling. The Decile MCP is available today through the Anthropic Connectors Directory, ChatGPT, and other MCP-compatible AI clients.
"This milestone marks where the industry is headed. We believe that the next generation of business intelligence, analysis and marketing activation will not happen in standalone dashboards or vertical analytics suites; it will happen inside agentic workspaces. Modern brands want their analytics and marketing tools consolidated into the surface they're already working in," said Cary Lawrence, Decile CEO. "But without secure access to your data, the enterprise agentic platforms are guessing the answer to your questions at best. Decile provides enriched data, brand context and ecommerce experience to provide meaningful and actionable results."
About Decile
Decile is a customer intelligence platform built for ecommerce brands, helping marketers better understand customer behavior through enriched first-party data and advanced analytics. By combining data enrichment with AI-powered insights and audience activation, Decile enables brands to analyze customer performance, identify high-value audiences, and turn insights into action across their marketing ecosystem to make smarter, data-driven marketing decisions.
