DAS Technology and Experian have partnered to integrate Experian’s automotive audience segments and predictive insights directly into the DAS CX Platform, enabling dealers to activate high-intent shoppers, personalize engagement, and drive measurable sales and service outcomes with precision targeting.
DAS Technology, provider of an AI-native customer data and experience platform for automotive retailers, announced a strategic collaboration with Experian, a global data and technology leader. The partnership integrates Experian’s automotive audience segments, intelligence, and predictive insights directly into the DAS CX Platform, creating a unified system for dealers to identify, activate, and convert high-intent opportunities across sales and service.
By natively embedding Experian’s verified data on vehicle ownership, equity position, and purchase/service timing at the household level, the platform empowers dealers to move beyond broad demographic targeting. Insights flow seamlessly into DAS-powered workflows for marketing, lead response, retention, and automation—eliminating the need for manual data stitching or third-party exports.
“Dealers are navigating tighter margins and higher expectations, which makes precision and automation non-negotiable,” said Jason Barrie, COO of DAS Technology. “By integrating Experian’s industry-leading automotive audience segments directly into our AI-native CX Platform, we’re delivering a connected system that reveals true market opportunity and drives more efficient, profitable sales and service execution.”
“Automotive retailers need precise, actionable insights to compete effectively in today’s market,” said John DeMarco, Senior Vice President of Experian Automotive. “Our collaboration with DAS Technology puts Experian’s rich automotive audiences to work inside a powerful engagement platform, so dealers can focus their spend on the most likely buyers and high‑value service households, increase conversion, and build long‑term customer relationships.”
The integrated solution enables dealers to:
Dealers using the combined platform can anticipate more qualified opportunities from verified data, higher engagement and conversion through automated personalization, reduced marketing waste by focusing on true market potential, and improved operational efficiency via technology-driven prioritization and outreach.
About DAS Technology
DAS Technology is the AI-native customer data and experience platform built to drive results for automotive retailers. For more than sixteen years, DAS Technology has enabled over 9,300 dealers, retailers, partners and OEMs to turn data and technology into measurable sales and service outcomes. Its platform connects AI-driven search, engagement, lead response, social and reputation management, inventory merchandising, and customer intelligence into a single integrated one-to-one solution. DAS Technology integrates with more than 270 automotive and marketing platforms and supports approximately 37% of U.S. automotive retail transactions.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.
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