Dailymotion Advertising has unveiled EchoAI, a pioneering video ad format that integrates conversational AI to engage audiences in real-time. Launched on July 23, 2025, EchoAI combines AI-driven dialogue with creative design, enabling brands to foster personalized interactions within video ads across all screens.
Dailymotion Advertising launches EchoAI, an AI-powered video ad format.
Enables real-time conversational engagement on desktop, mobile, and TV.
Trained on advertiser’s content for brand-safe, coherent interactions.
Supports 20+ languages, available in open beta across all markets.
Enhances mid-funnel strategies with personalized consumer insights.
Part of Dailymotion’s AI-driven transformation for cookieless advertising.
EchoAI, developed by Dailymotion Advertising, introduces a conversational AI engine trained on advertisers’ proprietary content, such as websites and FAQs. “For too long, brands have been talking at consumers. The real promise of generative AI isn’t just faster content creation - it’s the ability to build genuine dialogue,” said Hamza Kourimate, Chief Marketing Officer at Dailymotion B2B. This format allows users to ask questions, discover offers, or locate stores without leaving the video, enhancing mid-funnel engagement.
Designed by Dailymotion’s Creative Studio, EchoAI ensures a fluid, brand-safe experience. “EchoAI was born from a strong belief: AI doesn’t replace creativity - it enhances it,” said Luis Ryder, Head of Creative Studio at Dailymotion Advertising. By leveraging multimodal analysis and language processing, EchoAI delivers personalized interactions, aligning with the cookieless advertising landscape and providing qualitative consumer insights.
Available in open beta across all Dailymotion Advertising markets, EchoAI supports over 20 languages, making it accessible to global advertisers. The beta phase aims to identify pioneering brands to demonstrate EchoAI’s potential through real-world activations. This scalability positions EchoAI as a game-changer for brands seeking to transition from broadcasting to conversational marketing strategies.
EchoAI builds on Dailymotion’s expertise in AI-driven contextual targeting and content recommendation. It marks the first step in a broader strategy to integrate AI into advertising solutions, with plans for further innovations in the coming months. This approach ensures smarter, more relevant campaigns that meet the demands of a privacy-focused digital ecosystem, driving value for brands and users alike.
Dailymotion Advertising’s EchoAI redefines video advertising by fostering authentic, interactive consumer experiences. As a cornerstone of its AI-driven transformation, EchoAI empowers brands to build meaningful connections, setting a new standard for engagement in the digital advertising landscape.
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