Grafana Labs today announced that Dabble, an Australian-founded social sports betting platform with growing global footprint, has selected Grafana Cloud as its observability platform. Dabble is using Grafana Cloud to give its SRE, Cloud, and Engineering teams single view across metrics, logs, and traces as it scales operations across Australia, US, and UK.
Dabble transitions from self-hosted Grafana to fully managed Grafana Cloud, adding Adaptive Telemetry to control observability costs as it scales across Australia, US, and UK.
Faster investigation with Grafana Assistant — Grafana Assistant gives Dabble's on-call engineers AI-powered layer directly inside observability workflow. Rather than manually querying across dashboards during incident, engineers can ask natural language questions, get correlated answers grounded in actual telemetry, and surface root cause faster without context-switching to separate tools or documentation. In live sports betting environment where incidents during peak events carry real business cost, reduction in investigation time matters directly to product.
Intelligent data management with Adaptive Telemetry — As Dabble's infrastructure grows across three markets, so does volume of telemetry it generates. Adaptive Telemetry lets team control what data is retained and at what resolution, automatically reducing cost of storing signals that aren't actionable, without sacrificing coverage on data that is. This gives Dabble path to scale observability footprint alongside market expansion without telemetry costs scaling linearly with infrastructure.
Reduce MTTR through correlated signals — Dabble is using Grafana Cloud's unified alerting and correlated signal views to improve alert fidelity and cut mean time to resolution. Rather than pivoting between tools to reconstruct what happened, on-call engineers can trace incident from alert to root cause within single pane of glass.
Cross-team visibility at scale — Grafana Cloud gives Dabble's SRE, Cloud, and Engineering teams shared context across infrastructure, reducing coordination overhead that comes with siloed observability. As Dabble expands into US and UK markets over next 12–18 months, that shared foundation becomes critical.
"Our platform is our product, and as we expand into new markets, reliability of that platform isn't back-office concern; it's commercial one," said Andrei Goutnik, General Manager Technology at Dabble. "We were already building on Grafana open source, but running own stack meant SRE team was spending time on infrastructure that wasn't theirs to own. Moving to Grafana Cloud gave us managed foundation we needed, and Grafana Assistant has changed how engineers actually work through incident."
"What stands out about Dabble is they're treating observability as strategic foundation for growth," said James Hayward, Regional Sales Director, ANZ at Grafana Labs. "As they expand across Australia, US, and UK, platform reliability directly shapes customer experience. Dabble also understands opportunity AI brings to observability."
About Dabble
Dabble is a social-first sports betting platform founded in Australia, with operations across Australia, the United States, and the United Kingdom. The company’s mobile app blends wagering with social features — helping recreational punters follow friends, copy trending bets, and engage with sports in real time.
About Grafana Labs
Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital.
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