Craig Group today announced the addition of Ryan Williams as Director, Business Development, expanding the firm's relationships across the private equity and venture capital ecosystem. In his role, Williams will partner with PE/VC firms and their portfolio companies to identify growth opportunities, make strategic connections, and bring Craig Group's operator-led go-to-market programs to middle-market, PE-backed companies.
Williams has spent his career in sales and business development leadership across private equity, venture capital, institutional investing, enterprise software, and technology. His network spans investment professionals, operating partners, portfolio-company executives, and C-suite decision-makers, and his relationship-first approach has consistently turned those connections into measurable business outcomes.
Most recently, Williams served as Director of Private Equity/Venture Capital at Consero Global, where he worked closely with PE/VC firms and their portfolio companies on relationship development, deal sourcing, and strategic introductions. He previously led a Private Markets practice and managed a team of nine Account Executives, driving the team to exceed its annual target by 160% while increasing average deal size by 22%. Under his leadership, the team generated more than $6 million in net-new ARR and achieved 132% of quota, with his personal attainment reaching 121%.
Williams' career highlights include securing Cascade Investments, the largest single-family office in the United States, and developing a partnership with a Managing Partner at Madison Dearborn Partners that resulted in a solution implemented across the firm's portfolio of over 40 companies. Earlier, he was a seven-time consecutive President's Club recipient, managed a $4 million book of business, and relocated from Chicago to Mexico City to launch his company's Latin American division.
Craig Group is an operator-led growth partner that embeds with management teams to diagnose, design, and execute end-to-end GTM programs, accelerating revenue and EBITDA growth for lower-middle-market, PE-backed companies. Williams will help sponsors put operator-led GTM programs to work across their portfolios.
Lasting growth comes from relationships built on trust, not transactions. Craig Group's operators run the work they scope, and that promise aligns with how the firm supports clients in industrials, manufacturing, SaaS, healthcare, and B2B services.
About Craig Group
Craig Group is an operator-led growth partner that embeds with management teams to diagnose, design, and execute end-to-end GTM programs, accelerating revenue and EBITDA growth for lower-middle market, PE-backed companies. The firm delivers full-spectrum strategy and execution (audits, positioning, infrastructure, and day-to-day campaign management) with no handoffs between consultants and agencies. Craig Group's teams, former CROs, RevOps leaders, and subject-matter experts run the work they scope, and its Conduit Revenue Platform gives sponsors real-time visibility into pipeline health and marketing ROI. Sectors include industrials, manufacturing, SaaS, healthcare, and B2B services.
