The rise of AI agents has created dynamic, non-linear customer journeys that break traditional analytics tools built on static funnels. Conviva is addressing this shift with major enhancements to its Digital Product Insights platform. The updated offering provides a unified view of consumer interactions and conversations across apps, websites, and AI agents, using adaptive pattern recognition to link behavior directly to business outcomes and drive actionable intelligence.
Conviva's enhanced Digital Product Insights targets the "Agentic Era" of AI-driven experiences.
It natively measures and analyzes interactions across apps, websites, and conversational AI agents.
New Pattern Analytics automatically discovers real user behavior patterns from every session.
Predictive Intelligence identifies the strongest drivers of outcomes like purchases or resolutions.
A natural-language interface, Nexa, allows users to query the platform conversationally.
The solution aims to replace predefined funnel analysis with adaptive, outcome-focused intelligence.
Traditional digital analytics, reliant on pre-built funnels and journeys, struggle to capture the fluid, conversational nature of interactions with AI agents. Conviva's approach starts by examining how people actually behave. Its new Pattern Analytics automatically surfaces real experience patterns from every session and ties them to key outcomes. Predictive Intelligence then continuously analyzes all influencing factors to pinpoint the strongest drivers of these outcomes, turning data into a prioritized list of actions.
A core innovation is providing a single lens into consumer behavior across all interfaces—mobile apps, websites, and conversational AI agents. This cross-channel visibility allows product teams to see the behavioral patterns behind conversion, marketing teams to understand how campaign audiences behave post-click, and AI teams to tie agent satisfaction to efficient conversations and concrete resolutions. The Cohort Replay feature lets teams visually validate these patterns by watching representative session replays for specific user segments.
To make this powerful analysis accessible, Conviva introduced Nexa, a natural-language interface into its platform. This allows anyone to ask questions in plain language to create dashboards or explore behavioral patterns, drivers, and opportunities in real time, democratizing data access beyond specialized analysts.
By reimagining analytics as a continuous, adaptive system for pattern discovery, Conviva provides a foundation for businesses where AI agents are integral to the experience. It shifts the focus from measuring what happened to understanding why it happened and predicting what will drive results. This enables teams to build more responsive, outcome-driven digital experiences and optimize AI agent interactions based on real consumer intent and behavior.
About Conviva
Conviva transforms every digital interaction, across apps, websites, and AI agents, into outcome-based intelligence that reveals how experiences truly perform and drive results. Powered by full-census client-side telemetry and a patented stateful analytics engine, Conviva continuously analyzes every session and conversation to expose behavioral patterns, connect them to outcomes, and surface opportunities for growth and improvement in real time. The result is a single, objective view of the digital experience from the consumer’s perspective, empowering product, marketing, and engineering teams to build more adaptive, measurable, and outcome-driven businesses in the Agentic era.
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