ControlUp, the pioneer of Autonomous Endpoint Management (AEM) which leverages agentic AI to allow digital workspaces to run themselves, today announced the appointment of technology marketing visionary Tim Freestone as an Advisor to the Board. Freestone brings more than 20 years of experience in corporate strategy and marketing leadership, with deep expertise in scaling high-growth technology organizations and driving go-to-market (GTM) excellence. The appointment follows ControlUp's recent milestone of surpassing $100 million in annual recurring revenue (ARR).
ControlUp surpassed $100 million ARR milestone.
Company evolving from Digital Employee Experience (DEX) leader to Autonomous Endpoint Management (AEM) pioneer.
Freestone currently serves as Chief Strategy Officer at Kiteworks (formerly CMO since 2021).
Previously Vice President of Marketing at Contrast Security.
Earlier Vice President of Corporate Marketing at Fortinet.
Held leadership roles at NetApp and co-founded a marketing services agency.
ControlUp is at a pivotal moment as it leads the IT shift from reactive to autonomous management. The company's strategic evolution from a category leader in Digital Employee Experience (DEX) to a pioneer in AEM leverages agentic AI to redefine modern workspace management through fewer tools, fewer trouble tickets, and less human troubleshooting. The platform integrates real-time signals with AI-driven decisioning and automated remediation to resolve issues before they impact employees, reduce operational complexity, and consolidate fragmented toolsets.
I have had the pleasure of working with Tim over the past two decades. He is a bold and brilliant mind. His real-world experience building and optimizing global marketing and strategy functions through the use of AI at leading enterprise technology companies makes him an invaluable addition to ControlUp's advisory bench. As the company leads the shift from DEX to AEM, Freestone's perspective will help sharpen GTM strategy, strengthen positioning, and accelerate the next phase of growth. Freestone has built and scaled marketing organizations, modernized go-to-market execution, and elevated brand positioning for enterprise technology companies. He is a frequent presenter at AI and Security industry conferences, recognized for his innovative approach to how sales, marketing, and product teams can leverage AI to optimize GTM strategy for SaaS solutions.
About ControlUp
ControlUp is defining the next chapter in modern workspace management with Autonomous Endpoint Management (AEM). By unifying Digital Employee Experience (DEX) and IT operations with agentic AI, ControlUp moves organizations beyond the limitations of reactive troubleshooting toward a self-healing environment that operates more autonomously at scale. The platform integrates real-time signals with AI-driven decisioning and automated remediation to resolve issues before they impact employees, reduce operational complexity, and consolidate fragmented toolsets. Organizations advance to a state where IT works smarter, employees stay productive, and the digital workspace runs itself.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.